social media victories

schwerdtfeger

[ shwert – feger ]

…

we know the future

…

…

2006 – 2.7 Billion / month

2009 – 31 Billion / month

…

almost 500 million users

2nd largest search engine

1 90% trust recommendations by friends

2

70% trust peer reviews posted online

3

only 14% trust traditional advertising

today’s realities …

Nielsen Survey, 2009

conversations are markets

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28

…

33

Canadians

smart people …

Outrun your competition!

65,000+ downloads

21

embrace new media

…

Younger

Old

er

Younger

Old

er

The internet is LESS personal.

The internet is MORE personal.

Younger

Old

er

I need to meet someone face-to-face to really get to know them.

If I only meet someone face-to-face, I don’t know anything about them yet.

Younger

Old

er

ONLINE transactions are not secure.

OFFLINE transactions are not secure.

Younger

Old

er

If an online transaction goes wrong, I have absolutely no recourse.

If an online transaction goes wrong, I can personally destroy their reputation.

85% of reviews are positive

37

who owns your brand?

the conversation

…

2009 twitter study …

1 40% of tweets are “pointless babble”

2 38% are conversational between users

3 8.5% are self-promotion and/or spam

4 Only 8.7% have “pass-along value”

Pear Analytics, 2009

68% of orders

85% of new customers

participate in the conversation

…

31

the contacts

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emails from LinkedIn

join groups

create or join a group

1

2

3

4

5

Buddy Media

+ 300%

target by job title

LinkedIn direct ads …

point to a PDF …

communicate with precision

…

30

the community

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1 profiles – people with friends and family

2

groups – people with similar interests

3

pages – brand properties for businesses

facebook facilities …

…

1 profiles – 2 hurdles (profile & friends)

2

groups – 1 hurdle (profile but not friends)

3

pages – 0 hurdles (indexed by Google)

accessibility …

…

Jane Smith

Jane Smith Financial Advisor Danville CA

?

keywords in page title …

…

Joanne Smith

Karla Jones

tag people in photos …

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involver.com …

engage your community

…

29

the channel

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34,684 videos submitted

425K email-verified votes

necessary equipment

$4M to $60M+

+ 700%

leverage rich media

…

54

cultural revolution

source content

“Yes we can!”

32

what is your content?

38

the future is already here …

it’s just not evenly distributed yet.

William Gibson, November, 1999

Webify Your Business

Internet Marketing Secrets for the Self-Employed

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