Social Media Surgery Guide and Q&A Deck for NetSquared

Social Media Surgery What is it? How can I host one?

Social media surgeries are informal drop-in sessions where anyone from the voluntary and community sector can come and pick the brains of our 'surgeons' (helpful volunteers who understand the world of Twitter, Facebook and the rest).

What do Surgeries look like?

• Initial Introductions (what do people want to learn?)

• Pairing of Surgeons with Patients

• Usually 30 minute sessions

• Can be one-on-one or group discussions

• Keep it loose and informal!

Recipe

1. A free room with wifi

2. A surgery manager (that’s you!)

3. 1+ Surgeons

4. 1+ Attendees

The RoomCafe, bar, meeting room, empty office, co-working

space, etc.

SurgeonsYour friends, previous #Net2 presenters, consultants,

social media clubs, marketing schools, etc.

Promotional Resources

• Email invitation for attendees

• Recruitment email for surgeons

• meetup.com event description

Poster templates available

http://organizershandbook.

wikispaces.com/Social+Media+Surgery

Help for nonprofits and community groupsDo you need a hand in learning social media basics, like posting photos on Facebook or writing a tweet? Or maybe you have questions about how to track the clicks on your links, or use Facebook Insights? Bring your questions to our Social Media Surgeons!

#QHW�

Presented by:

Date:

Time:

Location:

RSVP:

SOCIAL MEDIA SURGERY

Social Media Surgeon Kit

Upping Your GameWant to make things a bit more polished? We're got support for that too.!

• Ask your patients to RSVP and identify their needs (see survey example - a google form that you can duplicate and edit)

• Recruit Surgeons to meet those needs

• Record your patient/surgeon interactions on the Social Media Surgery website

• Create short testimonial videos where your patients and surgeons share their story

• Find Corporate Partners for your Surgery