Sales and Marketing Alignment

5 Ways to Get Back on Track with Sales and Marketing

Alignment

IF YOUR SALES AND MARKETING TEAMS LOOK LIKE THIS…

YOU MAY WANT TO CONSIDERaligning your sales and marketing strategy.

BUT HOW?

HERE ARE 5 WAYSto get back on track with sales and marketing alignment.

DEVELOP BUYER PERSONAS• Get your sales and marketing team to

develop buyer personas together…and agree on them.• This is essential! Define your target

audience and get to know them.• Who is your buyer? Marketing Director?

CEO? Financial advisor? • How does your target buyer make

decisions?

CREATE A CONTENT STRATEGY

• Map out a content strategy. • Develop content that helps your buyer

move from one step to the next (purchase cycle).

• Promote content on specific outlets your target audience actually uses.

• Use language your target audience can connect with.

DEVELOP A FEATURE-BENEFIT TOOL

• Analyze your product/service offering to create a table of features, advantages, and benefits.• This should help you pinpoint the value of

your product/service.• You’re not just selling a “black dress,”

you’re selling “a perfect date.”

SOMETHING LIKE THIS

Feature Benefit Advantage

After School Activities

Facilitate outside learning

Students can discover their true passion

Laptops Facilitate learning objectives through technology

Students will be prepared for the work force

Private/Public Schools

TRAIN YOUR SALES TEAM• Practice, Practice, Practice your sales pitch.• Different phases in the purchase cycle• Different buyer personas

• Sales people are eager to have great content at their disposal. Marketers: give it to them! • Show them how to use it• Why they need it• What content to use

EVALUATE• Evaluate your efforts• Are you targeting the right people?• Does your content appeal to your target

audience? What writing style are you using?

• What outlets are working?• Is your sales team expressing value to

your audience?

GET YOUR SALES AND MARKETING TEAM ON TRACK

We want them to look more like this…

WELL MAYBE NOT THAT HAPPY

encourage conversation

AdashmoreCreative.com

info@AdashmoreCreative.com410-252-7879