Transcript
Audience Feedback
Audience feedback allows us to edit and adjust our text to gain the best possible outcome. We have used a variety of different methods of research including; focus
groups, questionnaires and screenings.
We also considered whether we wanted to generate Qualitative or Quantitative data…
Strengths of Qualitative Data
Weaknesses of Qualitative Data
Strengths of Quantitative Data
Weaknesses of Quantitative
• Not measurable
• Undertaken by observation
•Researcher can explore in more depth
•Participants can give rich and in depth information
• Its hard to achieve objectivity from it
• It is difficult to analyse the data
•It doesn’t generalise and target the whole population so only zones in on one person
• Participants can give informed consent
• The data can be put into graphs and easily analysed
• It can easily be replicated
• It is quick, easy and cheap
• You can collect a lot of data
• Participants could lie
• Different answers could be given on different days
• It could possibly lead to a poor response rate; if sent in post for example
• You don’t discover how a person would be behave themselves, only their attitude towards the subject
Considerations when designing a questionnaire
•Informed consent is indirectly given out as the participant is able to see the questions.
•The data Is easy and efficient to analyse
•It is a reliable method as it could easily be replicated
•It is quick, easy and cheap
•You’re able to get big amounts of data
•Participants could lie
•Data could be lost if the questions are closed
•Different answers could be given on a different day
•People might not respond if sent in the post
•You only get answers that give across peoples attitudes and not how they would behave.
Audience Feedback The
Questionnaire
The questions consisted of media language as we wanted technical feedback. We used open and closed questions in the hope of gathering
qualitative and quantitative data.
Was the plot stereotypical of the thriller genre? Did the plot offer common conventions of a psychological thriller? For example:Fast pace___________________________________________________Frequent action_______________________________________________Builds suspense ______________________________________________Emotional/mental_____________________________________________Did the continuity editing run in a linear fashion? What did you think of the camera angles? Do you think the diegetic sound, sounded realistic? Where do you think we could have added some non-diegetic sound, if any? Which was the most convincing part?Without knowing the genre of the film before hand, would you have known it from the
screening?What did you think of the location?Did you think the opening was effective?Did you think the ending was effective?
Example Questions
Example completed questionnaires
Quantitative Data
Did the continuity editing run in a linear fashion?
Yes
No
Was the plot stereotypical of the thriller genre?
Yes
No
Our quantitative data suggested that we hit our target in achieve our brief. However, we could improve on the editing by sharpening up some of our match cuts.
Qualitative Data
Our qualitative data was in general positive and we found that the audience noticed deliberate features we included. However, some of the participates had opposite views
(Q4 above) it creates uncertainty in making improvements to our texts.
Q7. which was the most convincing part of the film ?
“…all the indoor shots..”
“…when she was cooking and looked over shoulder..”
“…the outside shot of the man’s feet walking up
pathway…” Q4. What do you think of the camera angles?“…interesting because they were unconventional..”“…interesting because it created suspense..”“…they were conventional…”
Audience Feedback
Participants were selected from an A2 Media group. We decided on this sample so we could use their expertise to gather technical feedback.
The screening took place on a large projector screen in the media studies room which is blacked out to prevent any light ruining the viewing and there was also professional speakers and an amplifier set up to increase
the validity of our research.
Focus group
Focus group feedback
“The bedroom scene could have been lighter”
“The ending could have been less obvious”
“The sound was good
and effective”
“Could have had a
longer shot on the
actresses cup of tea”
“I thought the mobile
phones vibrations
sounded good”
“The extreme close-
up of the girl
climbing up the
ladder was good and
effective”
What we have learnt Our audience feedback provided us with a good understanding of our production. However we were faced with some limitations…
•Next time we would use a greater range of age groups when it comes to questionnaires and focus groups.
•Next time we would have used a one to one interview technique in order to gather more qualitative data.
• Next time we would have two types of people, media students and non media students, rather than just media students.
•Next time we would make them do the questionnaire on their own rather than with people doing it next one another. To try and prevent plagiarism.
• Next time we would try and find out more about their behaviour and not just attitudes.
Using media technologies in the construction and research, planning and evaluation stages
The Blog We used a blog in order to continuously evaluate the progress of our project.
The Internet We used the internet for various things, such as: `•Finding images to use, i.e. film poster
•We researched film reviews on the internet •We searched for films of the same genre
•Our blog is online•We found other short thriller films online
Equipment
To film the film we
used the following
equipment:
•Camera
•Tripod
•Tape
•Extension lead
The digital camera
We used the digital camera
to take the still image for
our poster and to load
images up for our research
and planning section
Image editing -Photoshop
In our poster we used the paint brush tool to refine edges of text and make them
stand out.
We used the picture cropping tool to adjust the size of the picture to how
we wanted it.
The shape tools enabled us to create production company
logos.
We used the blur tool to blend in images.
Video Editing
Transition button
This allows us to add effects from
one shot to another
Audio button
This allowed us to crop and trim
audio clips
Time line This was used to
organise our visual footage
Time line
This was used to organise our audio
footage
Import
button This was used
to transfer footage from the camera to
the Mac
The filming footage
This was used as an organisation for a
footage
Audio button
This was used to add in audio to our film
Font button
This was used to add in credit to our
film
Blog Slide share
Slideshare is a programme that enables you to
upload and share your PowerPoint presentations, word documents and
PDF portfolios. We used this to upload our presentations onto our
blog, for others to see.
It’s easy and efficient to update and helped us to consistently evaluate our work.
Our blog allowed all three members of our group to access our work online with the need of only a
password and username.Our blog allows
feedback, for example the poll feature at the top of our blog. This enables
people to rate our production.
Advanced vs. Foundation Portfolios
How have our skills developed?Two members of our production company have not worked in film before. Therefore we had lots to learn. For example, the effects lighting can have upon a film and the difficulties of lighting. We learnt how to compose various shots and what they can connote about the character, for example a low angle shot can make a person look superior and powerful. We learnt the importance of a schedule and how vital it is to stick to it in order to meet deadlines. We learnt the fundamental skills of film editing, including: re-sequencing, importing, editing audio, adding transitions and titles and creating continuity.
What have we become better at?Bearing in mind that two out of three of us made print work last year. It has become clear to us that our work has developed much more sophistication. We have become more confident in using and exploring Photoshop which has enabled us to become more advanced in using the different tools within it. The third member of the group whom made film last year, has developed her skills in editing and has in depth explored the range of shots that can be used.
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