Evaluation Part Four

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

Audience feedback is really a crucial element of the production process. As the feedback can help towards constructing an improved final product.

The main way in which my group and I gained feedback was from screening our music video to our class. Also individually we showed them our digipaks and posters. Showing my texts to class is helpful as they are within the target age range for my artist.

DIGIPAK FEEDBACKI got a lot of constructive feedback for my digipak, looking at it now I see that it doesn’t look finished or professional, so showing it to my class really helped me to get a polished product. The feedback they mainly said was that I need a “variety of shots to show off my artist” more.

The top three panels of my digipak are the ones that changed the most, to feature more of the artist; to meet the demands of the record label. I changed the lyric book from palm trees to a picture of Kyla. Also the two disc panels to make the pictures of Kyla to stand out, I chose a lighter colour scheme than the darker purple one. I also changed the background pictures to both beaches rather than having one of Florida city.

I think that in my final version of the digipak all the panels fit together well and has a professional look, and this is due to feedback I received.

FINAL VERSION

POSTER FEEDBACK

Comments from showing my poster was that the writing wasn’t clear and didn’t stand out. On the mac where I was working it was clear but seeing the poster from a different situation the writing wasn’t noticeable. Another issue was the social media links, because of the writing problem it just looked like the icons with no handles and didn’t fit in with the colour scheme of the poster.

My finished poster is a successful promotional text, the writing is bold and advertises ‘I Do’ and the artist name Kyla, as these are two main things an audience would recognise

FINAL VERSION

We screened our music video twice to the class. The first time we had a rough cut of a minute of footage. So although the class could imagine the vision we had for the rest of the video it wasn’t enough for them to critique. From this I learnt that as a group we had to be more focused on editing the video. As previously we had all been editing here and there, but after it was mainly Emily who edited the video with assistance from the rest of us.

For the second and final screening we had a full video and got positive comments from the class. With hardly any suggestions for changes .

For example some of the comments received were “really nice transitions” “good clean structure”

Prior to this second screening we showed the video to our teacher, who suggested we do one more shoot of different projections. Without this feedback our video would have been quite dull towards the end so it was really crucial to the project.