Part Three And Four Evaluation

Audience Feedback

Audience feedback allows us to edit and adjust our text to gain the best possible outcome. We have used a variety of different methods of research including; focus

groups, questionnaires and screenings.

We also considered whether we wanted to generate Qualitative or Quantitative data…

Strengths of Qualitative Data

Weaknesses of Qualitative Data

Strengths of Quantitative Data

Weaknesses of Quantitative

• Not measurable

• Undertaken by observation

•Researcher can explore in more depth

•Participants can give rich and in depth information

• Its hard to achieve objectivity from it

• It is difficult to analyse the data

•It doesn’t generalise and target the whole population so only zones in on one person

• Participants can give informed consent

• The data can be put into graphs and easily analysed

• It can easily be replicated

• It is quick, easy and cheap

• You can collect a lot of data

• Participants could lie

• Different answers could be given on different days

• It could possibly lead to a poor response rate; if sent in post for example

• You don’t discover how a person would be behave themselves, only their attitude towards the subject

Considerations when designing a questionnaire

•Informed consent is indirectly given out as the participant is able to see the questions.

•The data Is easy and efficient to analyse

•It is a reliable method as it could easily be replicated

•It is quick, easy and cheap

•You’re able to get big amounts of data

•Participants could lie

•Data could be lost if the questions are closed

•Different answers could be given on a different day

•People might not respond if sent in the post

•You only get answers that give across peoples attitudes and not how they would behave.

Audience Feedback The

Questionnaire

The questions consisted of media language as we wanted technical feedback. We used open and closed questions in the hope of gathering

qualitative and quantitative data.

Was the plot stereotypical of the thriller genre? Did the plot offer common conventions of a psychological thriller? For example:Fast pace___________________________________________________Frequent action_______________________________________________Builds suspense ______________________________________________Emotional/mental_____________________________________________Did the continuity editing run in a linear fashion? What did you think of the camera angles? Do you think the diegetic sound, sounded realistic? Where do you think we could have added some non-diegetic sound, if any? Which was the most convincing part?Without knowing the genre of the film before hand, would you have known it from the

screening?What did you think of the location?Did you think the opening was effective?Did you think the ending was effective?

Example Questions

Example completed questionnaires

Quantitative Data

Did the continuity editing run in a linear fashion?

Yes

No

Was the plot stereotypical of the thriller genre?

Yes

No

Our quantitative data suggested that we hit our target in achieve our brief. However, we could improve on the editing by sharpening up some of our match cuts.

Qualitative Data

Our qualitative data was in general positive and we found that the audience noticed deliberate features we included. However, some of the participates had opposite views

(Q4 above) it creates uncertainty in making improvements to our texts.

Q7. which was the most convincing part of the film ?

“…all the indoor shots..”

“…when she was cooking and looked over shoulder..”

“…the outside shot of the man’s feet walking up

pathway…” Q4. What do you think of the camera angles?“…interesting because they were unconventional..”“…interesting because it created suspense..”“…they were conventional…”

Audience Feedback

Participants were selected from an A2 Media group. We decided on this sample so we could use their expertise to gather technical feedback.

The screening took place on a large projector screen in the media studies room which is blacked out to prevent any light ruining the viewing and there was also professional speakers and an amplifier set up to increase

the validity of our research.

Focus group

Focus group feedback

“The bedroom scene could have been lighter”

“The ending could have been less obvious”

“The sound was good

and effective”

“Could have had a

longer shot on the

actresses cup of tea”

“I thought the mobile

phones vibrations

sounded good”

“The extreme close-

up of the girl

climbing up the

ladder was good and

effective”

What we have learnt Our audience feedback provided us with a good understanding of our production. However we were faced with some limitations…

•Next time we would use a greater range of age groups when it comes to questionnaires and focus groups.

•Next time we would have used a one to one interview technique in order to gather more qualitative data.

• Next time we would have two types of people, media students and non media students, rather than just media students.

•Next time we would make them do the questionnaire on their own rather than with people doing it next one another. To try and prevent plagiarism.

• Next time we would try and find out more about their behaviour and not just attitudes.

Using media technologies in the construction and research, planning and evaluation stages

The Blog We used a blog in order to continuously evaluate the progress of our project.

The Internet We used the internet for various things, such as: `•Finding images to use, i.e. film poster

•We researched film reviews on the internet •We searched for films of the same genre

•Our blog is online•We found other short thriller films online

Equipment

To film the film we

used the following

equipment:

•Camera

•Tripod

•Tape

•Extension lead

The digital camera

We used the digital camera

to take the still image for

our poster and to load

images up for our research

and planning section

Image editing -Photoshop

In our poster we used the paint brush tool to refine edges of text and make them

stand out.

We used the picture cropping tool to adjust the size of the picture to how

we wanted it.

The shape tools enabled us to create production company

logos.

We used the blur tool to blend in images.

Video Editing

Transition button

This allows us to add effects from

one shot to another

Audio button

This allowed us to crop and trim

audio clips

Time line This was used to

organise our visual footage

Time line

This was used to organise our audio

footage

Import

button This was used

to transfer footage from the camera to

the Mac

The filming footage

This was used as an organisation for a

footage

Audio button

This was used to add in audio to our film

Font button

This was used to add in credit to our

film

Blog Slide share

Slideshare is a programme that enables you to

upload and share your PowerPoint presentations, word documents and

PDF portfolios. We used this to upload our presentations onto our

blog, for others to see.

It’s easy and efficient to update and helped us to consistently evaluate our work.

Our blog allowed all three members of our group to access our work online with the need of only a

password and username.Our blog allows

feedback, for example the poll feature at the top of our blog. This enables

people to rate our production.

Advanced vs. Foundation Portfolios

How have our skills developed?Two members of our production company have not worked in film before. Therefore we had lots to learn. For example, the effects lighting can have upon a film and the difficulties of lighting. We learnt how to compose various shots and what they can connote about the character, for example a low angle shot can make a person look superior and powerful. We learnt the importance of a schedule and how vital it is to stick to it in order to meet deadlines. We learnt the fundamental skills of film editing, including: re-sequencing, importing, editing audio, adding transitions and titles and creating continuity.

What have we become better at?Bearing in mind that two out of three of us made print work last year. It has become clear to us that our work has developed much more sophistication. We have become more confident in using and exploring Photoshop which has enabled us to become more advanced in using the different tools within it. The third member of the group whom made film last year, has developed her skills in editing and has in depth explored the range of shots that can be used.