Online taxi services ppt by SHARAD/MUKUL/PRATEEK

ONLINE TAXI SERVICES

Business Goal

Fair and honest provider of service

Keeping in pace with changing needs of customer

Customer loyalty

Follow value for money approach

Focus on human resource development

Transparency and involvement of team member in decision

FEATURES OF THE SERVICE

Well trained Chauffeurs

Young and well maintained car fleet

Amenities for comfort ( good seats, magazines in cab, charging port )

In car GPS for security reasons

Transparent pricing structure

Target Audience

MNC Companies who hire cars for their employees for pickup and drop

facility

Working professionals

Students

Age Group - 18 - 65 ( diverse )

Location - Delhi and NCR (Phase 1)

Delhi, Mumbai and Bangaluru (Phase 2)

Proposed outlook for the website

Colours and Text aesthetic

Text

RIGID AND STRAIGHT

Clear distinguish between heading and

body

Aa Bb CcADOBE MYUNJO STD

example

Colours

DUATONE / INTENSE ACCENT

to give swift and energetic appeal

example

Title (logo and search box)

Header (Home, Order Cab, Log In)

Footer ( Policies, Site

Map, Blog, Contact Us)

WIREFRAMEdetails about App downloads

SEO Strategy

Content is the King

BE DIFFERENT . BE UNIQUE . BE RELEVANT

optimise keywords

analyse competition keywords

use keyword research tool like SEMRUSH

what do you get? “proper keyword selection“

SOCIAL MEDIA

facebook twitter

facebook

Adwords promotion - attractive offers

consumer return ( discount code information )

referrals

information about associations

Videos about services

twitter

daily updates about traffic

customer care support

information about new offers and services

Advanced SEO strategy & AdWords campaign

MERU

OLA

UBER

(Source www.spyfu.com)

as the source of traffic graph

indicates most of the traffic from inbound links are generated from news and blog sites, hence T-Cabs

should optimise backlinks

accordingly

“

”

AdWords Campaign

Budget - 50 Lacs

How?

By Using Keyword Research Tools Like: spyfu.com, serps.com,

adwords.google.com/home/tools/keyword-planner etc.

Analysis of AdWords used by Competition

- Keyword Gainers; Losers Over Time

- Shared Keywords Analysis: a) Keyword Universe

b) Keywords All Rank For c) Weakness- Keywords Used By Minority Over

Majority d) Exclusive Keywords (Identifying Unique Keywords Being Used And Gaining Traffic)

- Most Valuable Keywords, For Example: UBER, OLA, MERU, TAXI FARE, ONLINE

CAB, CAB FARE, TAXI, CAR POOL HIRE CAB etc.

- Long tail keywords Being Used For Example: Bangalore To Mysore Cabs,

Mumbai Pune Cabs, Cabs In Gurgaon

- Keyword Advisor

KPI’s for

success

Thank You