Movable Type 事業戦略説明会(ProNet Meeting 2013.10.24)
Post on 21-Jan-2017
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Page 1
CMS Today, CMS Tomorrow…
Presented by:Nobuhiro Seki
President & CEO, Six Apart Owner of Movable Type
ContentToday
CONTENT IS EVERYWHERE
• Today, content is accessed from:A person’s multiple devicesFrom many regions
ONLINE MARKETING TREND
• Traditional advertising
BLOGGING / SOCIAL MEDIA
TRADITIONAL ADVERTISING OWNED MEDIA
• Blogging/Social Media is the present User-Generated ContentLeveraging Digital Channels
• Owned media driving the futureContent Marketing
ContentTomorrow
CONTENT IS KING!
• Content is getting more and more important!
• Advertising is disruptive and interruptive
• Content is “native” and engaging
MANAGE YOUR CONTENT BETTER
• The content management world needs:Better scalabilityMore stabilityIncreased security
BETTER SCALABILITY
• One MT user hosts 56,000 blogs on only two servers
• MT’s architecture provides users with the ability to handle large quantities of content
• It also enables the seamless removal and updating of mass quantities of content
MORE STABILITY
• Power of “Static Publishing”MT can handle a sudden and large increase in traffic while continuing to operate smoothly and without fear of the site going down, running slow or even unavailableGenerated 11 million page views on a single day with only one MT installation
1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86 91 96 101 106 1110
25
50
75
100
Movable Type – Static Publishing
Other CMS – Dynamic Publishing
MT is much more stable while heavy traffic is coming
INCREASED SECURITY
• MT’s architecture can provide unique permission to each single user, including those who have: Full access to the entire site including templates
where executable codes can be embedded Limited access to posts where only texts and other
static assets can be stored, etc.
Page 13
How MT has adapted to the changing landscape…
INTRODUCING THE NEW MOVABLE TYPE
• Movable Type 6 becomes available today!
Beta Testing Since July 2013
• Cutting Edge Offerings
Software
Hosted Service
Support
• Available Worldwide
Supporting 6 languagesNew MT Logo is also introduced!
ONE SIZE FITS ALL with New API
• People have multiple devices: PC Smart phones Tablets
• Each device has a different user experience (UX) E.g.) Paging vs Endless scrolling
• MT adapts from one device to another: Each device can access the same “content” but delivers it in a different presentation
MOVABLE TYPE IS COMMITTED TO COMMUNITY…
• Co-Marketing/Collaboration
• Community Incentives
• MT Fund
This new MT Logo stands for “sustainability”.
One more thing…
Thank you for listening. Enjoy the event!
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