CMS Today, CMS Tomorrow… Presented by: Nobuhiro Seki President & CEO, Six Apart Owner of Movable Type
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Page 1
CMS Today, CMS Tomorrow…
Presented by:Nobuhiro Seki
President & CEO, Six Apart Owner of Movable Type
ContentToday
CONTENT IS EVERYWHERE
• Today, content is accessed from:A person’s multiple devicesFrom many regions
ONLINE MARKETING TREND
• Traditional advertising
BLOGGING / SOCIAL MEDIA
TRADITIONAL ADVERTISING OWNED MEDIA
• Blogging/Social Media is the present User-Generated ContentLeveraging Digital Channels
• Owned media driving the futureContent Marketing
ContentTomorrow
CONTENT IS KING!
• Content is getting more and more important!
• Advertising is disruptive and interruptive
• Content is “native” and engaging
MANAGE YOUR CONTENT BETTER
• The content management world needs:Better scalabilityMore stabilityIncreased security
BETTER SCALABILITY
• One MT user hosts 56,000 blogs on only two servers
• MT’s architecture provides users with the ability to handle large quantities of content
• It also enables the seamless removal and updating of mass quantities of content
MORE STABILITY
• Power of “Static Publishing”MT can handle a sudden and large increase in traffic while continuing to operate smoothly and without fear of the site going down, running slow or even unavailableGenerated 11 million page views on a single day with only one MT installation
1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86 91 96 101 106 1110
25
50
75
100
Movable Type – Static Publishing
Other CMS – Dynamic Publishing
MT is much more stable while heavy traffic is coming
INCREASED SECURITY
• MT’s architecture can provide unique permission to each single user, including those who have: Full access to the entire site including templates
where executable codes can be embedded Limited access to posts where only texts and other
static assets can be stored, etc.
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How MT has adapted to the changing landscape…
INTRODUCING THE NEW MOVABLE TYPE
• Movable Type 6 becomes available today!
Beta Testing Since July 2013
• Cutting Edge Offerings
Software
Hosted Service
Support
• Available Worldwide
Supporting 6 languagesNew MT Logo is also introduced!
ONE SIZE FITS ALL with New API
• People have multiple devices: PC Smart phones Tablets
• Each device has a different user experience (UX) E.g.) Paging vs Endless scrolling
• MT adapts from one device to another: Each device can access the same “content” but delivers it in a different presentation
MOVABLE TYPE IS COMMITTED TO COMMUNITY…
• Co-Marketing/Collaboration
• Community Incentives
• MT Fund
This new MT Logo stands for “sustainability”.
One more thing…
Thank you for listening. Enjoy the event!
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