Mobile Video
Post on 22-Dec-2014
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Mobile VideoLarry Thomas
lthomas@latergy.com
646-290-0453Video Public Relations
Content Strategy
• Transmedia• Transcode• Transitional• Transactional• Transferrable• Optimize
www.latergy.com lthomas@latergy.com (646)290-0453
By the numbers
95% 50% 81%
39% 87% 71%
14% 75% ?
60k 8% 77kSources:
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Demand Drivers
• Technology
• Connectivity
• Formatting
• Content
• Social Media
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Case Study: How?
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Case Study: Why?
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"Macy's Backstage Pass is the next generation of our celebrity designer brand campaign, and the newest way to deliver purposeful and useful content to our customers direct to their mobile device. Now our customers can receive fashion advice from Tommy Hilfiger or make-up tips from Bobby Brown, all while standing within their departments in our stores.
The feedback from customers has been extremely positive, and from a PR perspective, Macy's continues to get great credit for our innovative and customer-friendly trial of new technologies."
Holly ThomasVP, Media Relations & Cause Marketing - NationalMacy's
The Exterminator
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The Future
• Integration
• Interactivity
• Commerce
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Key Take Aways
• Mobile technology and audiences have gathered
• Focus on purposeful storytelling and desired outcomes
• Establish metrics and target ROI for each platform
• Produce it once, deploy it often
• Leverage earned, owned, shared and paid media
• Be sincere. Be Brief. Be seated.
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Research & Resources
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Thanks!
Larry Thomaswww.latergy.com
lthomas@latergy.com(646)290-0453
@Latergy
Website Forum Like Follow Connect
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