Mobile Video
Dec 22, 2014
Latergy presentation at PRSA NY event on 10/27/11.
Slides are visual and several images have active links.
Slides are visual and several images have active links.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Mobile VideoLarry Thomas
646-290-0453Video Public Relations
Content Strategy
• Transmedia• Transcode• Transitional• Transactional• Transferrable• Optimize
www.latergy.com [email protected] (646)290-0453
By the numbers
95% 50% 81%
39% 87% 71%
14% 75% ?
60k 8% 77kSources:
www.latergy.com [email protected] (646)290-0453
Demand Drivers
• Technology
• Connectivity
• Formatting
• Content
• Social Media
www.latergy.com [email protected] (646)290-0453
Case Study: Why?
www.latergy.com [email protected] (646)290-0453
"Macy's Backstage Pass is the next generation of our celebrity designer brand campaign, and the newest way to deliver purposeful and useful content to our customers direct to their mobile device. Now our customers can receive fashion advice from Tommy Hilfiger or make-up tips from Bobby Brown, all while standing within their departments in our stores.
The feedback from customers has been extremely positive, and from a PR perspective, Macy's continues to get great credit for our innovative and customer-friendly trial of new technologies."
Holly ThomasVP, Media Relations & Cause Marketing - NationalMacy's
Key Take Aways
• Mobile technology and audiences have gathered
• Focus on purposeful storytelling and desired outcomes
• Establish metrics and target ROI for each platform
• Produce it once, deploy it often
• Leverage earned, owned, shared and paid media
• Be sincere. Be Brief. Be seated.
www.latergy.com [email protected] (646)290-0453
Thanks!
Larry Thomaswww.latergy.com
[email protected](646)290-0453
@Latergy
Website Forum Like Follow Connect
www.latergy.com [email protected] (646)290-0453
Related Documents
