Jan 15, 2015
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•Mobile Video standards•Telcos point of view•Mobile advertisement•Mobile Search and discovery
•We don’t discuss mobile broadcasting services (DVB-H, MediaFlo etc)
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•Video Coding▫H263 – Mandatory, basic low quality▫MPEG4 - optional , basic low quality▫H264 – optional, High-end phones, good
quality•File Format
▫3GPPv6•Future & new standards
▫MOV (iPhone)▫Flash video
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•Global Service providers ▫Google/Skype will connect directly with the
users▫Telcos will become a “dumb pipe” (like
ISPs)•The “Walls” of the closed gardens
collapse▫Threat business models
•Erosion of voice and data tarrifs
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Equipment Vendor
Telco
Consumer
Service Provider
Service Provide
r
Consumer
TelcoEquipment Vendor
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•Telcos are becoming dumb pipes for service providers
Consumer
Telco
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•Utilize telcos assets for advertisement
•Connect with search vendors
Services
Search Discover
y
Advertisement
Video Ads
Video Assiste
d search
Sponsored Video
Video results
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Source: OpenWave GSMA
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•Two major advertisement types
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•Advertise inside the video•Video “giveaway” ,free based on ads –
“video Gratis”•
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•Large subscriber base•Established billing relationship•Control of end und user experience•Customer data and profiling•Real-time activity, location data
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Brands Users
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•Offer reach beyond the desktop•Direct response from users•Offer better interaction than a PC:
▫Phone conversation ▫Immediate response
•High click rates•Receives instant campaign measurement•Advance personal targeting
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•Solution: Transcode video in real-time•Pros
▫support by ALL phone types – no download application
•Cons▫Delay, lower quality
Media Gateway(DSP/ HMP ) Transcoder
Original Video
Video with Ad3GPP video On streaming server
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•Small Screen•No / uncomfortable keyboard•Need for one-click relevant results
•Solution: Discovery instead of search
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•Operation▫Use video cam to point at desired object▫Server understand the needs, collects
information and present it according to mobile device
•Advantages▫No download
•Disadvantage▫Who knows how to do a video call?
•Other options: photo instead of video
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HR Services: HR Services: Michal PoratMichal [email protected]@dsp-ip.com09-8651933, 054-238368909-8651933, 054-2383689
Technology Management Technology Management Services : Services :
Yossi CohenYossi [email protected]@dsp-ip.com09-8850956, 054-531309209-8850956, 054-5313092
www.dsp-ip.com www.dsp-ip.com Giborey Israel 20, POB 8323, Giborey Israel 20, POB 8323,
NetanyaNetanyaOffice Phone: 09-8850956, Office Phone: 09-8850956, Fax: 050- 8962910Fax: 050- 8962910
Thank You