Smaato Outstream Video - Mobile Video Advertising - Terrence Coles

Presentation Title

Mobile Video AdsGive Users What They WantTerrence ColesVP of Supply partnerships, americas

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Smaato OverviewThe Leading Global Real-Time Advertising Platform for Mobile Publishers & App Developers

+50% YoY Growth (last 4 years)90,000+ Publishers & App Developers450+ Ad Networks & DSPs91 of Top 100 Ad Age Advertisers1B+ Mobile Users/Month300+ Billion Impressions/MonthFounded 2005RTB Ad Exchange & SSPPending acquisition by Spearhead Integrated Marketing Communication GroupSmaato to remain Independent200 Employees, 30 Nationalities60 Product & Engineering

New York City, NYHamburg, GermanySingapore, SGSan Francisco, CAJakarta, IndonesiaShanghai, China2Copyright 2016 Smaato Inc. All Rights Reserved.

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Mobile Video Ad Monetization

Change background color

1. Click on the colored area but outside of a text placeholder. 2. Change to another Smaato color by choosing Shape Fill and pick a different color.

Only use Smaato colors.

Version 01.01Press Play on Mobile VideoCopyright 2016 Smaato Inc. All Rights Reserved.10/21/164

Which is the better ad experience?

Static like this one, or video like the next?

Version 01.01Marketers and advertisers will use a blend of both static and video images Youve got to be aware of the potential for videoVideo will make a greater impact on their subjectsHelp them understand that4

The Right Creative for the Right ImpactCopyright 2016 Smaato Inc. All Rights Reserved.10/21/165

Mobile video ads drove 11x higher eCPM for publishers

Version 01.01Smaato's latest Global Trends in Mobile Advertising report: Mobile video ads drove 11X higher eCPM for publishers Can we add this stat to the slide plus maybe a graphic of a phone with a video ad showing- Thats 1,042% uplift over traditional ad formats in Q1 20165

Video Ads Shift to MobileU.S. Mobile & Desktop Video Ad Spending 2016 - 2018Copyright 2016 Smaato Inc. All Rights Reserved.10/21/166

Mobile video ad spendovertakes desktop in U.S. in 2017And will DOUBLE by 2018

Version 01.01Cowen and Company predicts that: - By 2018, ad spend in mobile video will not only double- (at $9.9 billion) - But will also overtake desktop video in the U.S. (can we illustrate this in the slide with maybe a bracket showing the delta??)6

Outstream ViewabilityCopyright 2016 Smaato Inc. All Rights Reserved.10/21/167

You need at least 50%*

*A video ad is VIEWABLE when at least 50%of the ads pixels are visible on a screenfor at least 2 consecutive seconds

Version 01.01A video ad is viewable when at least 50% of the ads pixels are visible on a screen for at least 2 consecutive seconds, as defined by the Media Rating Council (MRC) in conjunction with the Interactive Advertising Bureau (IAB)

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Outstream In ActionHow it works on SmaatoCopyright 2016 Smaato Inc. All Rights Reserved.10/21/168Outstream on Smaato is autoplay with audio muted when at least 50% in-view

Version 01.01Video Plays:When more than 50% is visibleMuted

Video Pauses:When less than 50% is visibleUser moves to a different screen

Video Ends:Replay button displaysCall-to-action appears

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Give Your Users Mobile VideoTerrence ColesVP of Supply Partnerships, Americas

[email protected]

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Thank you!

ABOUT SMAATOSmaato is the leading global real-time advertising platform for mobile publishers and app developers. Smaato runs the worlds largest independent mobile ad exchange and has been pioneering innovative, mobile-first solutions for publishers since 2005.Smaatos SPX is a global, intelligent and free-to-use self-service platform & ad server that brings native, video and real-time advertising to over 90,000 app developers and mobile publishers. The companys worldwide reach and extensive network of demand partners provides a massive variety of advertisers with one single integration. Smaato manages over 10 billion ads every day around the world, across over 1 billion unique mobile users each month.San Francisco, CAT: +1 (650) [email protected] York City, NYTel: +1 (646) [email protected], GermanyT: +49 (40) 3480 [email protected], SGT: +65 63366 [email protected]

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