Online Video Mobile Market

7/30/2019 Online Video Mobile Market

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Online video consumption

2011 2012 trends

2013 predictions


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2012 Online video advertising stats

- 56% of all consumer Web traffic is video- 182 million viewers watched 457 million content videos and

105.4 billion video ads

- Video ad spend was $2.9 billion (26% over 2011) and made up

23% of year's total ad spend

yahoo_adv_infograph_predictions

.com
http://advertising.yahoo.com/blogs/advertising/infographic-state-online-video-2012-trends-2013-214125728.htmlhttp://advertising.yahoo.com/blogs/advertising/infographic-state-online-video-2012-trends-2013-214125728.html


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Video content monetization

-video content continues to rise, with

total video views up 23% year over

year(2011>2012)

-Video ad volume spiked 47%

(2011>2012)

- Use of the 15-second video ad has

decreased steadily over the past four

quarters while the 30-second ad gained

share 34% of video ads are :15 while

42% are :30

report

Were being subjected to more, watching more + for a greater

amount of time
http://www.freewheel.tv/docs/FreeWheel_VideoMonetizationReport_FY2012.pdfhttp://www.freewheel.tv/docs/FreeWheel_VideoMonetizationReport_FY2012.pdf


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Online video viewers

Video ads accounted for20.8 percent of all videos

viewed and 1.8 percent of all

minutes spent viewing video

online

In Europe, the online video

market values over 380

million euro


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Predictions 2013 online adv -> video

content

IAB: the European online advertising market will reach 30 billioneuro in 2013 and the video segment will continue to increase asadvertising brand

- the online advertising market from USA will probably reach 31billion euro and in China, it will reach 18 billion euro.

- from 652,1 mil adults from Europe 426,9 mil use the Internet

- Europeans spend 14,8 hours a week connected


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Mobile marketing

2011-2012 trends

2013 predictions


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.com

Video on mobile devices: 50% of tablet users and 20% of

smartphone users watch video content

Video content what for ?

-educate consumers

-build brand loyalty

-increase engagement through greater interactivity


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Some facts

- 6 Billion mobile subscribers worldwide = 87%of the worlds

population

-China and India account for 30% of this growth

- over 1.2 Billion people accessing the web from their mobiles

- over 300,000 apps have been developed in the past 3 years

-Google earns 2.5 Billion in mobile ad revenue annually


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Mobile phone market evolution

Google: mobile search increased 400% in 2011, as compared to2010

-in 2012, 444.5 million mobile phones have been sold, worldwide =2.4% growth, as compared to 2011

-vendors shipped a total of444.5 million mobile phones in 3Q12compared to 434.1 million units in the third quarter of 2011

-in the worldwide smartphone market vendors shipped 179.7million units in 3Q12 compared to 123.7 million units in 3Q11

= > a growth of 45.3% year-over-year (2011 > 2012)
http://www.idc.com./http://www.idc.com./


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Share of video content ios/android

Video viewing on non-PC/Mac devices (smartphones, tablets, game consoles, etc.) continues to rise;

now comprises 12% of total video viewing, up from 2% in Q4 2011

Apple devices continue to dominate share of video viewing with 60% of share; Android comprises 31%


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Mobile video user habits


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Profile

Heavy Mobile Video Viewer

- mostly 25-44 years old

- have unlimited data packages

- watch about 13.25 videos every two weeks and mostly

stream but on occasion will download the video to watch it

=> about 26 videos a month or nearly one per day


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IAB mobile stats

what ads ?

Mobile ad spending amounted 3.3 billion dollars in 2011 and is predicted to

be 20.6 billion dollars in 2015
http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/


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.ro

Internet penetration: 47% locuinte

Obiceiuri de consum/utilizare: 37% fol zilnica vs. 54% deloc

FB account: > 4,6 mill, aprilie 2012

Mobile internet usage: crestere de 60% in 2011 = 7,47 mil conexiuni active (main: Nokia,Android, Apple)

Industries use mobile in mkt mix: telecom, financiar, publishing!, auto, retail & FMCG

2011

2012


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more from 2011

Initiative Romania - Unlocking the Power of Mobile, april 2011, 800

mobile users

21% choose mobile connection instead of other connection to internet

58% of internet users connect to internet through mobile devices, daily

18 min = average time spent daily on the internet, through mobile

connection

31% of activities manages through mobile are dedicated to data services

17% of mobile users navigate the internet on their mobile devices and

watch TV at the same time


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2012

- on average, are downloaded 4-5 apps on a mobile device

-it is predicted that users could spend 16 billion dollars on

mobile apps, worldwide

- almost 2.000 apps are integrated into the smartphones

everyday & 1 million apps in the Apple, Android, BlackBerry

and Windows platforms


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2013

Is considered that mobile usage will increase substantially

(online shopping area, mobile apps and mobile marketing)

Is predicted that mobile devices sales will increase by 20%

and the number of mobile users will grow, web mobilebecoming ore popular than computer web acces

- Online sales will grow, reaching almost 17 billion

transactions
http://localhost/var/www/apps/conversion/tmp/scratch_6/International%20Data%20Corporationhttp://localhost/var/www/apps/conversion/tmp/scratch_6/International%20Data%20Corporation

Online Video Mobile Market

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