Mobile Marketing Presentation

Mobile Marketing for the Real Time WebAnthony Joseph, VP of Marketing, OptifyJennifer Wong, Digital Solutions Manager, Optify

What we’ll cover in this workshop

» How to:» Create an App» Create a Quick Response (QR) Code» Create a Short Code» Create a pURL

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Agenda

» “How to” chapters» Overview» Steps» Additional Resources

» Case Study» Recap @JenerationY

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1. HOW TO CREATE AN APP

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What is an App?

An app typically refers to software used on a smartphone or mobile device such as the Android, iPhone, BlackBerry or iPad, as in

“mobile app” or “iphone app.”

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Optify Confidential

Mobile App example – Hello Vino

» http://www.hellovino.com/» Different from website» Limited images > fast loading» Clear + large text» Simple design

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Did you know…

» More than five billion apps were downloaded over 2010

» The average smartphone user spends 667 minutes every month using apps.

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Register for an account

How To Create An App

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Create a new app

How To Create An App

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Enter URL, RSS or search term

How To Create An App

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Choose artwork

How To Create An App

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Populate tabs

How To Create An App

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Add a custom header

How To Create An App

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Fill out app info

How To Create An App

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Publish

How To Create An App

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Upload to the Android market

How To Create An App

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Download your App from the Android market!

How To Create An App

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Additional Resources

» AppMakr: http://www.appmakr.com/

» App building tools: http://jenerationy.com/mobile-app-creators/

» iOS dev center: http://developer.apple.com/devcenter/ios/index.action

» Android dev guide: http://developer.android.com/guide/index.html

» Tools to create an App: http://techpp.com/2009/04/27/top-10-free-tools-to-create-rss-for-any-website-2/

How To Create An App

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2. HOW TO CREATE A QR CODE

What are Quick Response (QR) codes?

» QR codes are 2D images that function like barcodes on packaged products, but can contain MUCH more data

» The information encoded can be text, URL, phone number, SMS message, RSS feed or other kinds of data

» QR codes are essentially pointers to digital content and capture or trigger actions such as» A link to a website» Activate phone functions including email, IM and SMS» Connect the mobile device to a web browser on the phone

» QR codes are read by “QR Code Reader” software or phone apps» iPhone Reader > i-nigma» Android Reader > Barcode Scanner

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Why use QR codes?

» Quick and easy sharing

» Portability: You can put them anywhere

» Utility: Share large amounts of content at the right time

» Boost Visibility: SEO and SMO

» Social Proof: Quick links to your “authoritative instance”

» Analytics: Calls to actionScan to check the conference agenda

How To Create A QR Code

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How to create a QR code

How To Create A QR Code

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Additional Resources

» QR code generator: http://delivr.com/qr-code-generator

» QR code marketing ideas: http://www.flyteblog.com/flyte/2011/03/50-count-em-50-creative-uses-of-qr-codes.html

» QR codes for business: http://www.socialmediaexaminer.com/how-qr-codes-can-grow-your-business/

» QR code readers: http://www.mobile-barcodes.com/qr-code-software/How To Create A QR Code

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3. HOW TO CREATE A SHORT CODE

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What is a short code?

A short numeric code of 5 or 6 numbers that can be used in place of a longer phone number for

messaging.

Text InterACT to 69302

How To Create A Short Code

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Why a short code?

Since the codes are shorter, they are easier to remember and utilize, especially for marketing

purposes

How To Create A QR Code

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Register

How To Create A QR Code

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Collect contacts

How To Create A QR Code

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Additional Resources

» Tools to create short code campaigns: http://trumpia.com , www.textmarks.com

» Developer tools to build a short code: http://www.twilio.com/api/sms/short-codes

» Own or rent your own short code: http://www.usshortcodes.com/csc_obtain_a_csc.html

How To Create A QR Code

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4. HOW TO CREATE A PURL

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What is a pURL?

A persistent URL is a web page or microsite that is tailored to an individual visitor through the

use of variable fields and pages that are linked to a database that contains information about

each potential visitor.

http://www.example.com/John.Smith

How To Create A pURL

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Why pURLs?

Create a unique website experience for each visitor with content that is relevant and

interesting to increase your conversion rate

How To Create A pURL

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Register

How To Create A pURL

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Create a new campaign

How To Create A pURL

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Add a contact

How To Create A pURL

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Create the landing page

How To Create A pURL

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Additional Resources

» pURL generator: http://purlem.com/

» Don’t make these pURL marketing mistakes: http://crossmedia.typepad.com/cross_media_11_marketing/2009/01/top-11-purl-campaign-mistakes.html

» Should you use pURL’s: http://www.asaecenter.org/wiki/?Page=Personalized%20URL%20%28PURL%29%20Marketing

How To Create A pURL

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Wrap-up: Marketing tactics & tools» Define your goal

» Encourage actions that support your marketing plan» Give instructions to your consumers. Tell them what they’re going to get for

‘playing’» Give reasons to come back

» Implement & Deliver/Share» Determine technical requirements & capability: developer vs. 3rd-party tool» Assuage the fears of the technically challenged» Provide explanations about their use and benefits

» Experiment, Test & Measure» Study your analytics» Experiment with the size, location, and color of your QR codes» Refine your tactics

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Case study» Created QR code with offer» Marketed @ tradeshow» Tracked visitors with Optify» Use to market post-event

» Learn more: http://jenerationy.com/mobile-marketing-roi-qr-code-experiment/

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Recap: Why these tactics?

» Connect people to what’s happening around them

» Help people find info that relevant to them in real time

» It’s fun and convenient for the user

» Mobile is personal, portable, always with the user and trackable

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Thank you!

Anthony JosephVP of Marketing, Optify

anthony@optify.net

Jennifer WongDigital Solutions Manager, Optify

jennifer@optify.net

www.optify.net

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