MyHomeEnergyTips presentation and mobile marketing

MyHomeEnergyTipsUsing the Smartphone to Help

People Make Better Choices

MyHomeEnergyTips - www.MyHomeEnergyTips.com - is a smartphone application that helps consumers make better choices about energy usage in their home.

You can provide your community a custom-branded version that helps them save money and earth’s resources while sharing your latest and most relevant information, projects, and products.

Ballast Lane Applications

• Design, Development, and App Publishing

• Interactivity, Context, Multi-media

• Education• Conservation

What Works

•Easy to use•Positive feedback•Trends over time

WeightWatchers

RunKeeper

The App - MyHomeEnergyTips.com

1.A money-saving solution

2.Helps fulfill energy conservation promise

3.Find your target audience

4.Earn the right to communicate

5.A Channel to more intensive interactions

Recommendations Delivered When and Where They Matter

Smart Choices with MyHomeEnergyTips

•Home inventory, weather, energy cost, time of day, day of week

•Dollars & carbon

•Progress vs. pledge

•“Good Enough” Data

Energy Conservation Marketplace

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Home Upgrade

Behavior Modificatio

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Home Energy Audits

Smart Thermostats / Appliances /

Etc.

SmartPhone Based

Browser Based

Bill BasedSmart Meters

Interactionand

Feedback

The Magic of Mobile- Instant gratification to buy or engage- At the "highest points of desire"- Customer service with 1-click-to-call- Location of them and their goal- Easy connection with all other Media- Bar code scanning from any tag- Personalized incentives and alerts coupons, game-play, points ... etc.

Ballast Lane Process

1.Customize application and infrastructure

2.Program development and branding3.Marketing and education4.Roll out and testing5.Modification and support

www.MyHomeEnergyTips.com

•Larry Ehrhardt•Founder, Ballast Lane Applications•(617) 233 - 8481•[email protected]

•David Cutler•Partnerships•617-331-7852•[email protected]