OSOK Mobile Marketing Full Presentation

WWW.OSOKMOBILEMARKETING.COMMOBILE MARKETING SOLUTIONS

OSOK Precision Marketing is a mobile consulting firm that offers a full range of services to engineer a successful revenue-enhancing mobile marketing campaign for your business. We guarantee an increase in revenues from our services providing you with the mobile marketing campaign free of charge if it does not add value.

MOBILE MARKETING CONSULTING

TechnologyAs experts in the field, we bring cutting-edge mobile technology delivering campaigns that wow customers ensuring top notch conversion rates.

RevenuesRevenues are guaranteed and we provide services on an incentive scheme to ensure that the value you receive is maximized.

PersonalityWe are real people working with real clients who have real customers. We value each client and create customized products to fit your business.


WHY THE URGENCY… There are 6.8 billion people on the planet. 5.1 billion of them own

a cell phone, but only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association Asia)

91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year. Source Morgan Stanley

3 out of 5 searches are done using a mobile phone 70% of all mobile searches result in action within 1 hour.

(Source: Mobile Marketer)


START SEEING GREEN If your business is not taking advantage of the

Mobile ad space, you’re missing out on the hottest trend that’s getting small businesses seeing Green again.


INTRODUCTION


Who we are…We are a mobile marketing consulting firm that creates campaigns for businesses via various channels to ensure effectiveness and revenue generation. We have built our company around our clients by taking the time to

personalize their mobile marketing campaigns to fit their needs. We are a full-service firm offering sms text campaings, mobile websites and mobile apps to allow your business to reach customers through multiple channels.

www.osokmobilemarketing.com


THE TRIPLE THREAT


HIT CUSTOMERS FROM 3 ANGLES

SMS Coupon Campaign

Mobile Version of Your Website

Mobile Apps

1

2

3


DOMINATE THE COMPETITION Most businesses do not have any of the above Some use a maximum of 1 or 2 of the channels to

reach customers Rarely do businesses use apps but the market has

exploded Beat your competitors and dominate the market by

reaching your customers via 3 channels


MOBILE WEBSITE


WHY MOBILE? FACT: Customers are using mobile to find your competition.

Source: Google "Understanding Smartphone Users," 2011


WHERE’S YOUR PHONE?It takes 26 hours for the

average person to report a lost wallet. It takes 68

minutes for them to report a lost phone.

(Source: Unisys)


TV There are MORE mobile

phones on the planet than there are TVs. (Source: Jupiter)


MOBILE SEARCH 70% of all mobile searches result in

action within 1 hour. (Source: Mobile Marketer)

Mobile coupons get 10 times the redemption rate of traditional coupons. (Source: Borrell Associates)

Infographic courtesy of InfographicIgnition

http://www.warriorplus.com/linkwso/6ty1z4/29092


WHERE’S YOUR PHONE?

9%

91%

91% of all U.S. citizens have their

mobile device within reach 24/7.

(Source: Morgan Stanley)


WHERE SHALL WE GO?? Searching for local businesses is

the #1 way people use smart phones (source: google)

…unfortunately normal websites look sloppy and are hard to use on small mobile screens


BE HONEST, YOUR SITE SU…


HOW CUSTOMERS BENEFIT User friendly Loads fast Easy to see Easy to read Easy to take action Easy to find your location Special offers and coupons Drives targeted traffic that wants to buy Online retailers - a mobile site can increase

consumer engagement by 85% Website visitors are 51% more likely to do

business with an online retailer with a mobile site.

Non Mobile Website Mobile Website


SMS COUPON CAMPAIGN

Infographic courtesy of InfographicIgnition

http://www.warriorplus.com/linkwso/6ty1z4/29092


SMS MARKETING HOW ARE YOU STAYING IN TOUCH

WITH YOUR CUSTOMERS? Text messaging has been

estimated to be 5 times more effective than direct mail and 10 times more effective than newspaper advertising.


SMS MARKETINGUnique Features • It has 97% open rates • It’s immediate • It’s personal • It’s targeted • It’s permission based (opt-in)• It’s time sensitive• It’s cost effective• It’s environmentally friendly• It reaches your audience no matter

where they are

SMS Marketing Benefits:• Gain new clients• Increase Customer Retention• Increase brand awareness• Increase loyalty• Engage your customers• Increase sales• Build a mobile database• You can get more traffic to your business in

one hour, from a single TEXT MESSAGE; than in one year from a search engine listing... if you know what you're doing.


Read in 10 Min Not Read in 10 Min

THE AMERICAN LOVE AFFAIR WITH TEXTING 89% of the Population has a

Cell/ Mobile Phone! 90% Use Mobile Phone for

TEXTING 95% of SMS TEXTS are Read

in the first 10 minutes!


YOUR CLIENTS LOVE TO TEXT It takes 90 minutes for the

average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org)


GOTTA READ THAT TEXT… Text messaging is 5X more effective than

direct mail and 10X more effective than newspaper advertising

Mobile coupons get 10X the redemption rate of traditional coupons. (Source: Borrell Associates)


AND MORE TEXTS…


BUILDING A SUBSCRIBER LIST Offer the customer an sms coupon or freebie

Give customer a “special code” to text to a number to receive the offer

– Example: Text 50PercentPizza to 54390

You now have their number in your database

This will be used to send offers that will get them back in your store


#1 – CREATE OFFER Give customers a small card or flyer with their purchase

Have flyers or a big offer sign in front of the store or on the wall in your store

Give customers an immediate reward relevant to their current purchase to have them act immediately

– Example: Receive 10% on your current purchase! Just text 10percent to 87692

Use other channels to build a larger list: – Newspaper, direct mail, radio, print, outdoor, billboards,

magazines, on the internet, Facebook, twitter, email


#2 – CUSTOMER SENDS TEXT

To: 72727

MSG: 2offpizza

Pizza Hut: $2 OFF any Pizza Delivered right to your door all weekend through Thurs 3/21. 1(555)555-5555 Reply STOP 2end

This automatically puts them in your database so you can now text them offers to entice them back to your store!


#3 – AUTOMATED SMS OFFERS Automated but customized sms service sends

coupons to customers to bring them back to spend more money

Limit it to 2-3 promotions per month Each mobile customer in your database will

bring you an average of 2 more transactions!


CUSTOMIZED SMS MARKETING Selection of services offered:

Appointment reminders Automated text campaigns Coupons and special offers Customer surveys Product voting SMS broadcasting


MOBILE APPS


WHY MOBILE APP? FACT: Mobile app downloads will reach76.9 billion in

2014 And will generate $35 billion in sales.

Source: IDC

Mobile apps provide the best mobile experience possible to consumers.


WHY MOBILE APPS? FACT: Your customers prefer apps over mobile websites.

Sources: comScore, Alexa, Flurry Analytics, 2012


WHAT DOES THIS APP DO?? In just over 3 years, over 20 billion apps have been

downloaded between iPhone and Android devices. Mobile app downloads will reach 76.9 billion and

generate $35 billion in sales in 2014 (Source: IDC)

40% of all Google Maps traffic is from mobile phones 100 Billion “PUSH” Notifications sent


QR CODES Are like “barcodes” in that you scan

them with your mobile phone anywhere that it is placed

Once scanned, customer immediately sees either a coupon, website, or other interactive image

Code is linked to your mobile website Place in Ads, Direct Mail, In-Store,

Magazines, or other medians Used only with SmartPhones

Scan this QR Code with your Smartphone for quick access to our mobile website. Make reservations, see our menu, or order take-out from your mobile phone with click2call ordering!


LOYALTY COUPON QR CODES GPS coupons based on

location Allows customers to ‘check

in’ to receive special offers when near your location

14 million Americans scanned QR codes in July 2011


GOOGLE PLACES Allows customers to easily find

you Drives customers who already

have interest Great review scores increases

your credibility, image and reputation

Get quality feedback


PUSH NOTIFICATIONS Inform customers about:

– Coupons– Offers– Simple updates about your

business


SOCIAL NETWORKING APPS Link customers to

Facebook or Twitter fan or follower pages

40% of social media users access sites via their mobile device


SIMPLE AS INFORMATION Simple app just giving info Info on products and

services Restaurant menus Multiple formats: PDF or

text


CUSTOMIZED APPSSelection of services offered:

QR codes Loyalty programs Google places Reputation management Push notifications Social media creation and links Information apps


YOUR CUSTOMIZED OFFER


OUR SPECIAL OFFER #1Mobile marketing text campaign: Meet for a personalized mobile marketing strategy session We work with your business to develop customized and

targeted keyword SMS campaigns Follow up with your database to create automatic but

personalized coupon generation on a periodical basis

$[900].


OUR SPECIAL OFFER #2Mobile website creation: Basic plan starts with 10 pages Includes custom graphics and designs Google Maps feature for easy accessibility Click2Call feature for instant connection Bonus: QR Code Generator

$[700].


OUR SPECIAL OFFER #3Customized web application: Consultations to determine targeted web app Web app creation Hosting for mobile site Facebook and Twitter pages Push notifications, information apps and other options available

$[900].


Total Value: [$2,500]

24-Hour Special: $99760-day money back guarantee if revenues do not increase significantly

SPECIAL COMBINED OFFER


NEXT STEPS


CONTACT US TODAY! OSOK Precision Marketing Discuss specifics including customizations or additional offers Contact A. Snow-Bey, “OSOK”, anytime:

– Phone: (267) 516-5020– Email: [email protected]– Website: www.osokmobilemarketing.com

OSOK Mobile Marketing Full Presentation

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