Mobile Marketing for the Real Time Web Anthony Joseph, VP of Marketing, Optify Jennifer Wong, Digital Solutions Manager, Optify
Mobile Marketing Presentation
May 18, 2015
Marketers have heard that tactics such as QR Codes, pURLS, apps and short codes are a good idea to quickly capture connections with customers. On a practical level, what are they specifically, how are they effectively used, and why should marketers consider using them?
On Tuesday August 23rd at 1:30PM (EDT), Anthony Joseph, VP of Marketing, Optify and Jennifer Wong, Digital Solutions Manager at Optify, teamed up with Target Marketing Magazine and Printing Impressions, and session sponsor EasyPurl at the InterACT! 2011 conference to answer these questions and provide step-by-step instructions in a live Interactive webinar presentation to teach audience members how to create each element (QR code, apps, pURLs & short codes) to benefit marketing campaigns.
In this Mobile Marketing Tools & Tips presentation attendees learned:
- How to create your own QR Codes, pURLs, apps and short codes.
- How to take, tie, and track a physical realm customer into the digital realm
- How to measure the activity from these mobile marketing creations in real time.
On Tuesday August 23rd at 1:30PM (EDT), Anthony Joseph, VP of Marketing, Optify and Jennifer Wong, Digital Solutions Manager at Optify, teamed up with Target Marketing Magazine and Printing Impressions, and session sponsor EasyPurl at the InterACT! 2011 conference to answer these questions and provide step-by-step instructions in a live Interactive webinar presentation to teach audience members how to create each element (QR code, apps, pURLs & short codes) to benefit marketing campaigns.
In this Mobile Marketing Tools & Tips presentation attendees learned:
- How to create your own QR Codes, pURLs, apps and short codes.
- How to take, tie, and track a physical realm customer into the digital realm
- How to measure the activity from these mobile marketing creations in real time.
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Transcript
Mobile Marketing for the Real Time WebAnthony Joseph, VP of Marketing, OptifyJennifer Wong, Digital Solutions Manager, Optify
What we’ll cover in this workshop
» How to:» Create an App» Create a Quick Response (QR) Code» Create a Short Code» Create a pURL
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Agenda
» “How to” chapters» Overview» Steps» Additional Resources
» Case Study» Recap @JenerationY
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1. HOW TO CREATE AN APP
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What is an App?
An app typically refers to software used on a smartphone or mobile device such as the Android, iPhone, BlackBerry or iPad, as in
“mobile app” or “iphone app.”
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Optify Confidential
Mobile App example – Hello Vino
» http://www.hellovino.com/» Different from website» Limited images > fast loading» Clear + large text» Simple design
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Did you know…
» More than five billion apps were downloaded over 2010
» The average smartphone user spends 667 minutes every month using apps.
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Register for an account
How To Create An App
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Create a new app
How To Create An App
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Enter URL, RSS or search term
How To Create An App
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Choose artwork
How To Create An App
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Populate tabs
How To Create An App
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Add a custom header
How To Create An App
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Fill out app info
How To Create An App
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Publish
How To Create An App
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Upload to the Android market
How To Create An App
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Download your App from the Android market!
How To Create An App
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Additional Resources
» AppMakr: http://www.appmakr.com/
» App building tools: http://jenerationy.com/mobile-app-creators/
» iOS dev center: http://developer.apple.com/devcenter/ios/index.action
» Android dev guide: http://developer.android.com/guide/index.html
» Tools to create an App: http://techpp.com/2009/04/27/top-10-free-tools-to-create-rss-for-any-website-2/
How To Create An App
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2. HOW TO CREATE A QR CODE
What are Quick Response (QR) codes?
» QR codes are 2D images that function like barcodes on packaged products, but can contain MUCH more data
» The information encoded can be text, URL, phone number, SMS message, RSS feed or other kinds of data
» QR codes are essentially pointers to digital content and capture or trigger actions such as» A link to a website» Activate phone functions including email, IM and SMS» Connect the mobile device to a web browser on the phone
» QR codes are read by “QR Code Reader” software or phone apps» iPhone Reader > i-nigma» Android Reader > Barcode Scanner
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Why use QR codes?
» Quick and easy sharing
» Portability: You can put them anywhere
» Utility: Share large amounts of content at the right time
» Boost Visibility: SEO and SMO
» Social Proof: Quick links to your “authoritative instance”
» Analytics: Calls to actionScan to check the conference agenda
How To Create A QR Code
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How to create a QR code
How To Create A QR Code
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Additional Resources
» QR code generator: http://delivr.com/qr-code-generator
» QR code marketing ideas: http://www.flyteblog.com/flyte/2011/03/50-count-em-50-creative-uses-of-qr-codes.html
» QR codes for business: http://www.socialmediaexaminer.com/how-qr-codes-can-grow-your-business/
» QR code readers: http://www.mobile-barcodes.com/qr-code-software/How To Create A QR Code
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3. HOW TO CREATE A SHORT CODE
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What is a short code?
A short numeric code of 5 or 6 numbers that can be used in place of a longer phone number for
messaging.
Text InterACT to 69302
How To Create A Short Code
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Why a short code?
Since the codes are shorter, they are easier to remember and utilize, especially for marketing
purposes
How To Create A QR Code
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Register
How To Create A QR Code
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Collect contacts
How To Create A QR Code
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Additional Resources
» Tools to create short code campaigns: http://trumpia.com , www.textmarks.com
» Developer tools to build a short code: http://www.twilio.com/api/sms/short-codes
» Own or rent your own short code: http://www.usshortcodes.com/csc_obtain_a_csc.html
How To Create A QR Code
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4. HOW TO CREATE A PURL
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What is a pURL?
A persistent URL is a web page or microsite that is tailored to an individual visitor through the
use of variable fields and pages that are linked to a database that contains information about
each potential visitor.
http://www.example.com/John.Smith
How To Create A pURL
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Why pURLs?
Create a unique website experience for each visitor with content that is relevant and
interesting to increase your conversion rate
How To Create A pURL
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Register
How To Create A pURL
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Create a new campaign
How To Create A pURL
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Add a contact
How To Create A pURL
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Create the landing page
How To Create A pURL
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Additional Resources
» pURL generator: http://purlem.com/
» Don’t make these pURL marketing mistakes: http://crossmedia.typepad.com/cross_media_11_marketing/2009/01/top-11-purl-campaign-mistakes.html
» Should you use pURL’s: http://www.asaecenter.org/wiki/?Page=Personalized%20URL%20%28PURL%29%20Marketing
How To Create A pURL
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Wrap-up: Marketing tactics & tools» Define your goal
» Encourage actions that support your marketing plan» Give instructions to your consumers. Tell them what they’re going to get for
‘playing’» Give reasons to come back
» Implement & Deliver/Share» Determine technical requirements & capability: developer vs. 3rd-party tool» Assuage the fears of the technically challenged» Provide explanations about their use and benefits
» Experiment, Test & Measure» Study your analytics» Experiment with the size, location, and color of your QR codes» Refine your tactics
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Case study» Created QR code with offer» Marketed @ tradeshow» Tracked visitors with Optify» Use to market post-event
» Learn more: http://jenerationy.com/mobile-marketing-roi-qr-code-experiment/
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Recap: Why these tactics?
» Connect people to what’s happening around them
» Help people find info that relevant to them in real time
» It’s fun and convenient for the user
» Mobile is personal, portable, always with the user and trackable
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Thank you!
Anthony JosephVP of Marketing, Optify
Jennifer WongDigital Solutions Manager, Optify
www.optify.net
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