Micro Communication and Social Media 10.12.11

Micro Communication & Social Media

The Landscape

Prevalence of (New) Social Media

Microblogging

• Twitter• Tumblr• FriendFeed• Ping.fm• Brightkite• Plurk• Identi.ca• Google+• Facebook Status

Blogging in short form.

Twitter Users

Source: The Growth of Social Media: An Infographic

To Tweet or Not To Tweet?

Social Media & You

Why might you want to use Social Media?• Job searching

Source: The Growth of Social Media: An Infographic

Social Media & YouPersonal Use• Sharing expertise, establishing a

presence in your field, and curating a body of work.

• Establishing an effective social media presence takes time, requires a strategy, and needs regular management.

• Whether or not you choose to establish your own presence, your involvement may be unavoidable from a business perspective.

Source: The Growth of Social Media: An Infographic

Why are companies using social media?

Business Functions of Social Media

• Information– Macy’s https://twitter.com/#!/Macys

• Social CRM– Volvo Facebook Example – Power of WOMM

• Investor Relations– $TICKER tag introduced in 2009– Investors and Traders share tips, ideas and

news– Companies share updates (e.g. Shareholder

Meetings)

Business Functions of Social Media

• Campaigns– Jell-O Example

http://www.jellopuddingface.com/– I Spy Levis

• Market Research– Listening

• Organizational Communication– Faster than email– Promotes collaboration

Listening

• Starting point and ongoing activity– Themes– Frequency– Timing– Amplification

Strategy

• Audience – Who are you trying to engage?

• Platform –What channel is your audience tuned in

to?

• Content–What are your social media goals?

• Management–Who is your social media manager

Execution

• Now you write something because you listened and you know– Channels: Where are you going to start?– Tone: Casual or formal?– Content types

• Remember the importance of – Conciseness: Less than 140 characters– Authenticity: Show some personality– Relevance: Stay true to yourself/ your brand– Balance: Don’t be a pusher!– Always listen!!!