Get the content strategy you want by tying your work to the things that matter to business, savvy metrics, intentional stakeholder management, and maximizing the capacity…

Lecture by Astrid Groenewegen at the Sanoma Mediaparade 2014 on how thinking on persuasion design could transform the way we think about advertising.

A brilliant brand can add 10-25% to your market value. The best way to make a good brand brilliant is to reframe it around customers ... what it enables your customer to…

Slides used in a July 10, 2014 workshop with Hoosier Energy, IU Credit Union, and Bloomingfoods to develop a strategic action plan for inter-cooperative collaboration.

The key to a successful agile journey is to identify concrete, measurable goals. Whether your challenge is to improve software quality, time to market, productivity, customer…

Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members thanks @emma_hines and @E_for_M 50 planners to watch in 2014 was picked by The Planning…

Innovating your brand - purpose, concept, solutions, experiences, extension, optimisation - for profitable growth. For more info contact [email protected]

10 aspects of an 'executable' strategy....

Business models are complex, yet utterly important for companies. Fortunately, many of us are football experts, since modern football and business models resemble in many…