Micro Communication & Social Media
Oct 22, 2014
Micro Communication & Social Media
The Landscape
Prevalence of (New) Social Media
Microblogging
• Twitter• Tumblr• FriendFeed• Ping.fm• Brightkite• Plurk• Identi.ca• Google+• Facebook Status
Blogging in short form.
Twitter Users
Source: The Growth of Social Media: An Infographic
To Tweet or Not To Tweet?
Social Media & You
Why might you want to use Social Media?• Job searching
Source: The Growth of Social Media: An Infographic
Social Media & YouPersonal Use• Sharing expertise, establishing a
presence in your field, and curating a body of work.
• Establishing an effective social media presence takes time, requires a strategy, and needs regular management.
• Whether or not you choose to establish your own presence, your involvement may be unavoidable from a business perspective.
Source: The Growth of Social Media: An Infographic
Why are companies using social media?
Business Functions of Social Media
• Information– Macy’s https://twitter.com/#!/Macys
• Social CRM– Volvo Facebook Example – Power of WOMM
• Investor Relations– $TICKER tag introduced in 2009– Investors and Traders share tips, ideas and
news– Companies share updates (e.g. Shareholder
Meetings)
Business Functions of Social Media
• Campaigns– Jell-O Example
http://www.jellopuddingface.com/– I Spy Levis
• Market Research– Listening
• Organizational Communication– Faster than email– Promotes collaboration
Listening
• Starting point and ongoing activity– Themes– Frequency– Timing– Amplification
Strategy
• Audience – Who are you trying to engage?
• Platform –What channel is your audience tuned in
to?
• Content–What are your social media goals?
• Management–Who is your social media manager
Execution
• Now you write something because you listened and you know– Channels: Where are you going to start?– Tone: Casual or formal?– Content types
• Remember the importance of – Conciseness: Less than 140 characters– Authenticity: Show some personality– Relevance: Stay true to yourself/ your brand– Balance: Don’t be a pusher!– Always listen!!!