MarketingHQ Conversation Marketing

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Generating conversations about your business

Presented by : Chris daleManaging DirectorMarketinghq

© 2010 MarketingHQ. All Rights Reserved.

Who am I....

• Chris Dale, Founder of MarketingHQ.

• MarketingHQ provide outsourced marketing services to the small business sector.

• Marketing professional with over 15 years experience in product, brand and services marketing.

• Certified Practising Marketer with the Australian Marketing Institute.

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What do I do....

“Help businesses grow through effective

marketing”

Conversation Marketing

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What is conversation marketing?

“Stimulating person to person communication about a brand, product or

service”

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Who talks about brands, products & services?

Everyone

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Why do people talk about products/services?

• Prove Knowledge• To find common ground• To validate an opinion• Pride• To share

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Generating word of mouth

• Find people to talk about YOU.

• Make YOU easy to talk about.

• Give people something to talk about.

• Join in the conversation.

• Understand what people are saying about you.

Find people to talk about you..

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Find people to talk about you

• Customers• Friends • Family and relatives• Employees• Journalists• Opinion leaders

Make you easy to talk about..

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The 6 word test

• Write down what you do in 6 words & include:– Benefits of your product or service– What people can expect from you

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MarketingHQ

“Helping businesses grow through effective

marketing”

Benefit...

What people can expect...

Give them something to talk about!

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Give them something to talk about

Create Moments of Magic

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Moments of Magic

• Great customer service• Special offers• Great products• A unique experience with your

company• Be different from your competitors

Join in the conversation

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Where do conversations occur?

• Face to face

• Online – Blogs, Forums,

• Social Media – Facebook, Twitter

• Corporate networking – Groups, Linkedin

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Join in the conversation

• Share the love, be a good referrer

• Respond to customer feedback

• Give personalised service

• Pay it forward

Understand what people are saying

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Monitor the conversation

• Google alerts

• Social media and networking applications such as Twitter, Facebook and Linkedin.

• Industry forums and blogs

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Conclusion

• Conversations are free.

• They cannot be controlled.

• It’s a long term brand building strategy not a short term marketing tactic.

Chris Dale Managing Directorcdale@marketinghq.com.auwww.marketinghq.com.auPh: (02) 9144 6856

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