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© 2010 MarketingHQ. All Rights Reserved. Generating conversations about your business Presented by : Chris dale Managing Director Marketinghq
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MarketingHQ Conversation Marketing

Jun 23, 2015

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MarketingHQ

This presentation was presented to a networking group of small businesses looking to increase businees through referrals and converstation marketing.
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Page 1: MarketingHQ Conversation Marketing

© 2010 MarketingHQ. All Rights Reserved.

Generating conversations about your business

Presented by : Chris daleManaging DirectorMarketinghq

Page 2: MarketingHQ Conversation Marketing

© 2010 MarketingHQ. All Rights Reserved.

Who am I....

• Chris Dale, Founder of MarketingHQ.

• MarketingHQ provide outsourced marketing services to the small business sector.

• Marketing professional with over 15 years experience in product, brand and services marketing.

• Certified Practising Marketer with the Australian Marketing Institute.

Page 3: MarketingHQ Conversation Marketing

© 2010 MarketingHQ. All Rights Reserved.

What do I do....

“Help businesses grow through effective

marketing”

Page 4: MarketingHQ Conversation Marketing

Conversation Marketing

Page 5: MarketingHQ Conversation Marketing

© 2010 MarketingHQ. All Rights Reserved.

What is conversation marketing?

“Stimulating person to person communication about a brand, product or

service”

Page 6: MarketingHQ Conversation Marketing

© 2010 MarketingHQ. All Rights Reserved.

Who talks about brands, products & services?

Everyone

Page 7: MarketingHQ Conversation Marketing

© 2010 MarketingHQ. All Rights Reserved.

Why do people talk about products/services?

• Prove Knowledge• To find common ground• To validate an opinion• Pride• To share

Page 8: MarketingHQ Conversation Marketing

© 2010 MarketingHQ. All Rights Reserved.

Generating word of mouth

• Find people to talk about YOU.

• Make YOU easy to talk about.

• Give people something to talk about.

• Join in the conversation.

• Understand what people are saying about you.

Page 9: MarketingHQ Conversation Marketing

Find people to talk about you..

Page 10: MarketingHQ Conversation Marketing

© 2010 MarketingHQ. All Rights Reserved.

Find people to talk about you

• Customers• Friends • Family and relatives• Employees• Journalists• Opinion leaders

Page 11: MarketingHQ Conversation Marketing

Make you easy to talk about..

Page 12: MarketingHQ Conversation Marketing

© 2010 MarketingHQ. All Rights Reserved.

The 6 word test

• Write down what you do in 6 words & include:– Benefits of your product or service– What people can expect from you

Page 13: MarketingHQ Conversation Marketing

© 2010 MarketingHQ. All Rights Reserved.

MarketingHQ

“Helping businesses grow through effective

marketing”

Benefit...

What people can expect...

Page 14: MarketingHQ Conversation Marketing

Give them something to talk about!

Page 15: MarketingHQ Conversation Marketing

© 2010 MarketingHQ. All Rights Reserved.

Give them something to talk about

Create Moments of Magic

Page 16: MarketingHQ Conversation Marketing

© 2010 MarketingHQ. All Rights Reserved.

Moments of Magic

• Great customer service• Special offers• Great products• A unique experience with your

company• Be different from your competitors

Page 17: MarketingHQ Conversation Marketing

Join in the conversation

Page 18: MarketingHQ Conversation Marketing

© 2010 MarketingHQ. All Rights Reserved.

Where do conversations occur?

• Face to face

• Online – Blogs, Forums,

• Social Media – Facebook, Twitter

• Corporate networking – Groups, Linkedin

Page 19: MarketingHQ Conversation Marketing

© 2010 MarketingHQ. All Rights Reserved.

Join in the conversation

• Share the love, be a good referrer

• Respond to customer feedback

• Give personalised service

• Pay it forward

Page 20: MarketingHQ Conversation Marketing

Understand what people are saying

Page 21: MarketingHQ Conversation Marketing

© 2010 MarketingHQ. All Rights Reserved.

Monitor the conversation

• Google alerts

• Social media and networking applications such as Twitter, Facebook and Linkedin.

• Industry forums and blogs

Page 22: MarketingHQ Conversation Marketing

© 2010 MarketingHQ. All Rights Reserved.

Conclusion

• Conversations are free.

• They cannot be controlled.

• It’s a long term brand building strategy not a short term marketing tactic.

Page 23: MarketingHQ Conversation Marketing

Chris Dale Managing [email protected]: (02) 9144 6856

MarketingHQ chrismarketinghq