SOCIALMEDIA.ORG/SUMMIT2014 ORLANDO OCTOBER 27–29, 2014 Social at JCPenney: Conversation-led marketing SEAN RYAN JCPENNEY
Social at JCPenney: Conversation-led marketing, presented by Sean Ryan
Jul 17, 2015
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SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014
Social at JCPenney:Conversation-led marketing
SEAN RYANJCPENNEY
Social
Conversation-Led Marketing
Sean Ryan Director, Social & Mobile
@
Social @
Conversation-Led Marketing
It’s not “Real Time”. It’s planned for – and adjusts as necessary.
l Know your Brand.
l Know your Audience. l Know your Platform.
Social @
Social @
Relevance
Tone
Timing
Social @
Social @
Social @
Social @
JCPenney | 9 strategic overview
Conversation Led: Lululemon “Razz” Social @
JCPenney | 10 strategic overview
Conversation Led: Kmart “Sass” Social @
JCPenney | 11 strategic overview
Conversation Led: Kmart “Sass” Social @
JCPenney | 12 strategic overview
Conversation Led: “Real Time” Social @
JCPenney | 13 strategic overview
Conversation Led: #GoLigety
Round-Up
Social @
JCPenney | 14 strategic overview
Conversation Led: #GoLigety Social @
JCPenney | 15 strategic overview
Conversation Led: #GoLigety Social @
JCPenney | 16 strategic overview
Conversation Led: #GoLigety Social @
JCPenney | 17 strategic overview
Conversation Led: #GoLigety Social @
JCPenney | 18 strategic overview
Conversation Led: #GoLigety Social @
JCPenney | 19 strategic overview
Conversation Led: #GoLigety Social @
JCPenney | 20 strategic overview
Conversation Led: #GoLigety
AdWeek’s “Ad of the Week” and aired on NBC
Social @
JCPenney | 21 strategic overview
Conversation Led: #TweetingWithMittens Social @
JCPenney | 22 strategic overview
Conversation Led: #TweetingWithMittens Social @
JCPenney | 23 strategic overview
Conversation Led: #TweetingWithMittens Social @
JCPenney | 24 strategic overview
What’s Working: #TweetingWithMittens Social @
JCPenney | 25 strategic overview
What’s Working: #TweetingWithMittens Social @
JCPenney | 26 strategic overview
What’s Working: #TweetingWithMittens Social @
JCPenney | 27 strategic overview
What’s Working: #TweetingWithMittens Social @
JCPenney | 28 strategic overview
What’s Working: #TweetingWithMittens Social @
JCPenney | 29 strategic overview
What’s Working: #TweetingWithMittens Social @
JCPenney | 30 strategic overview
What’s Working: #TweetingWithMittens Social @
JCPenney | 31 strategic overview
What’s Working: #TweetingWithMittens Social @
JCPenney | 32 strategic overview
What’s Working: #TweetingWithMittens Social @
JCPenney | 33 strategic overview
What’s Working: #TweetingWithMittens Social @
JCPenney | 34 strategic overview
What’s Working: #TweetingWithMittens Social @
JCPenney | 35 strategic overview
What’s Working: #TweetingWithMittens Social @
JCPenney | 36 strategic overview
What’s Working: #TweetingWithMittens Social @
JCPenney | 37 strategic overview
What’s Working: #TweetingWithMittens Social @
SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014
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