LMAtech 2015 - Lead Nurturing? A Case Study of Our Experience- Robert Algeri
Post on 13-Apr-2017
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The Lead Nurturing EcosystemThe Lead Nurturing Ecosystem
Robert AlgeriGreat Jakes Marketing CompanyRobert AlgeriGreat Jakes Marketing Company
What is the Lead Nurturing Ecosystem?
A constellation of marketing technologies that work together.
@greatjakes
The Ecosystem
1. Engages prospects.
2. Tracks them – by name!
3. Identifies which ones to pursue.
@greatjakes
Getting started:
Marketing-automation platform
Thought leadership
Email list
Redesigned email-blast template
@greatjakes
Redesigned our website for lead nurturing
1. Encourages visitors to stay
2. Prompts them to take an action
@greatjakes
Sign-up forms harvest leads and initiate tracking.
Sign-up forms harvest leads and initiate tracking.
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