LMAtech 2015 - Lead Nurturing? A Case Study of Our Experience- Robert Algeri

The Lead Nurturing EcosystemThe Lead Nurturing Ecosystem

Robert AlgeriGreat Jakes Marketing CompanyRobert AlgeriGreat Jakes Marketing Company

What is the Lead Nurturing Ecosystem?

A constellation of marketing technologies that work together.

@greatjakes

NewBusinessLeads

The Lead Nurturing Ecosystem

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The Ecosystem

1. Engages prospects.

2. Tracks them – by name!

3. Identifies which ones to pursue.

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Getting started:

Marketing-automation platform

Thought leadership

Email list

Redesigned email-blast template

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Websites for law firms

Magic Happens Here

Magic Happens Here

White Paper Download 5/1

Prospect Called 9/15

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Redesigned our website for lead nurturing

1. Encourages visitors to stay

2. Prompts them to take an action

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Calls-to-action prompts are on

nearly every page

Calls-to-action prompts are on

nearly every page

Sign-up forms harvest leads and initiate tracking.

Sign-up forms harvest leads and initiate tracking.

Info required to access walled

content

Info required to access walled

content

Related content teasing extends engagement

Related content teasing extends engagement

Our blog is fully integrated into the

website

Our blog is fully integrated into the

website

@greatjakes

Contact

Robert Algeri, [email protected]