top chef innovations in web design and strategy Legal Tech West 2012 San Francisco Hotel Nikko
Nov 01, 2014
top chefinnovations in web design and strategy
Legal Tech West 2012 San Francisco Hotel Nikko
presenters
home page Jeff Yerkey Right Hat
biographies Deborah McMurray Content Pilot
practice areas Kalev PeeknaOne North Interactive
resources Burkey Belser Greenfield/Belser
Legal Tech West 2012 San Francisco Hotel Nikko
Trust & Worthy is a patent litigation boutique firm with 175 attorneys in 7 offices (Hong Kong, Moscow, DC, Chicago, Atlanta, SF and Palo Alto)
Started in Palo Alto and did work for Hewlett Packard. Spun off into their own firm in 1973 but stayed small and work smart.
Trust & Worthy provides the IP services, including Trademarks, Copyrights and PatentProsecution with an emphasis on Patent Litigation,where the money is. —on the cutting edge of this work. —heavily tied to the VCs.
Their website is six years old but we’ve seen many changes in technology and the market since then. Their high tech clients care about the brand and
both feel they look too much like a law firm. Today, they want something different.
Each presenter will take an important section of a contemporary website and attempt to cook up the most innnovative page, each of which must include these design ingredients:—social media—video—infographics—mobile
presenters
home page Jeff Yerkey Right Hat
Legal Tech West 2012 San Francisco Hotel Nikko
History of the WebA culinary look back
A very, very brief
The Early Days“I will gladly pay you Tuesday for your email address today.
CompuServe or Prodigy?”
Mid 1990s
Make Mine Modern!
New Millennium Choices
title
Fast Forward to 2012
“I can have it all!”
home page
Our Starters• InfoGraphics• Video• Social Media• Mobile
title
Our Ingredients• Vision/Voice/Personality
• Design Sense –Big, bold, confident, modern, fresh
• Full U/X palette –headers, footers, targeted content
• That certain something!
• Design• Imagery• Colors• Fonts• Usability• Extensibility• Balance
title
Our Creation?
What are we doing?• Pay off internal ingredients:
• InfoGraphics; Video; Social Media and Mobile
• Position the site within the target client base
• Design around a clear, modern design palette with colors, fonts, imagery and megafooters
• Build for forward‐facing technologies like:
• Large Screens• HTML5 Motion & Video• Responsive Design• @Font‐Face Web Fonts• Robust Search
presenters
biographies Deborah McMurray Content Pilot
Legal Tech West 2012 San Francisco Hotel Nikko
Video
“Secret Sauce” – Showing John’s 24/7 accessibility – Yahoo IM address that is integrated with his phone.
• Social media integration – two‐way integration with Twitter.
• InfoGraphic that changes as issues in John’s practice change
• “Call to action” – using John’s book as the centerpiece – few opportunities to have a call to action on a bio
• “What clients say about John” –highlights from third party rankings and client surveys
Use first person as you describe your experience to warm it up and make it feel more personal.
We use a first person introduction that makes the YouTube video series more personal.
Balance your experience with personal info that shows personality and how you do business.
presenters
practice areas Kalev PeeknaOne North Interactive
Legal Tech West 2012 San Francisco Hotel Nikko
If you have WiFi (and Chrome)…
http://examples.onenorthinteractive.com/trustworthy
http://examples.onenorthinteractive.com/trustworthy
presenters
resources Burkey Belser Greenfield/Belser
Legal Tech West 2012 San Francisco Hotel Nikko
news & events| resources| publicationsare all repositories of thought leadership
and they deserve better treatment because people no longer just arrive via the home page.
in fact, it’s your marketing efforts that drive viewers deep inside the site
YOUARE HERE
45%MALL
YOUARE HERE
YOUARE HERE
YOUARE HERE
YOUARE HERE
YOUARE HERE
YOUARE HERE
55%MALL
today’s news & insights sections are really just simple archives…the library equivalent of a card catalog
let’s rethink this
magazine architecture has
front matter (table of contents) editorial page design featured articles in an editorial well departments and, online, different ways to sort
Page #1
Re (2011) examining Patents
LOGO
hot topics/featured articles
PODCAST View All
This is the title of a podcast that is the latest podcast of interest.
WEBINAR View All
This is the title of a webinar that is the latest podcast of interest.
business issuesgaining patents
managing trademarks
protecting copyrights
patents in jeopardy
clinical trials
drugs to market
search
by keyword
media type
Ur aspitatur? Ed qui occum nus quae ad excest idusantiam rerum, quaerum que vendi dolupta autatur? Anda quatur aligenimusam ipsant.Faceruptas eictotat mi, et ipsapici conem ip -sumquaes molenih itature cuptati ostotamus etur sa que ne nis unt aut asperio. Et molestium harumquiant quas nulpari onecumqui autentiones dolo tota ernam, quamusciet reprate eria nos earum quis utemporerum dolupta
Ur aspitatur? Ed qui oc-cum nus quae.
Ad excest idusantiam rerum, quaerum que vendi dolupta autatur? Anda quatur ali-genimusam ipsant.Faceruptas eictotat mi, et ipsapici conem ipsumquaes molenih itature cuptati ostotamus etur sa que ne nis unt aut
Ur aspitatur? Ed qui occum nus quae.
Ur aspitatur? Ed qui occum nus quae ad excest idusantiam rerum, quaerum que vendi dolupta autatur? Anda quatur aligenimusam ipsant.Facerup-tas eictotat mi, et ipsapici conem
media typeadvisory
articles
amicus briefs
appellate brief
podcats
webinars
blog posts
Research Paper View All
This is the title of a research paper that is the latest paper of interest.
White Paper View All
This is the title of a white paper that is the latest paper of interest.
learn 24/7
sort by business issues
Page #1
Re (2011) examining Patents
LOGO
hot topics/featured articles
PODCAST View All
This is the title of a podcast that is the latest podcast of interest.
WEBINAR View All
This is the title of a webinar that is the latest podcast of interest.
business issuesgaining patents
managing trademarks
protecting copyrights
patents in jeopardy
clinical trials
drugs to market
search
by keyword
media type
Ur aspitatur? Ed qui occum nus quae ad excest idusantiam rerum, quaerum que vendi dolupta autatur? Anda quatur aligenimusam ipsant.Faceruptas eictotat mi, et ipsapici conem ip -sumquaes molenih itature cuptati ostotamus etur sa que ne nis unt aut asperio. Et molestium harumquiant quas nulpari onecumqui autentiones dolo tota ernam, quamusciet reprate eria nos earum quis utemporerum dolupta
Ur aspitatur? Ed qui oc-cum nus quae.
Ad excest idusantiam rerum, quaerum que vendi dolupta autatur? Anda quatur ali-genimusam ipsant.Faceruptas eictotat mi, et ipsapici conem ipsumquaes molenih itature cuptati ostotamus etur sa que ne nis unt aut
Ur aspitatur? Ed qui occum nus quae.
Ur aspitatur? Ed qui occum nus quae ad excest idusantiam rerum, quaerum que vendi dolupta autatur? Anda quatur aligenimusam ipsant.Facerup-tas eictotat mi, et ipsapici conem
media typeadvisory
articles
amicus briefs
appellate brief
podcats
webinars
blog posts
Research Paper View All
This is the title of a research paper that is the latest paper of interest.
White Paper View All
This is the title of a white paper that is the latest paper of interest.
learn 24/7
sort by media type
Page #1
Re (2011) examining Patents
LOGO
hot topics/featured articles
PODCAST View All
This is the title of a podcast that is the latest podcast of interest.
WEBINAR View All
This is the title of a webinar that is the latest podcast of interest.
business issuesgaining patents
managing trademarks
protecting copyrights
patents in jeopardy
clinical trials
drugs to market
search
by keyword
media type
Ur aspitatur? Ed qui occum nus quae ad excest idusantiam rerum, quaerum que vendi dolupta autatur? Anda quatur aligenimusam ipsant.Faceruptas eictotat mi, et ipsapici conem ip -sumquaes molenih itature cuptati ostotamus etur sa que ne nis unt aut asperio. Et molestium harumquiant quas nulpari onecumqui autentiones dolo tota ernam, quamusciet reprate eria nos earum quis utemporerum dolupta
Ur aspitatur? Ed qui oc-cum nus quae.
Ad excest idusantiam rerum, quaerum que vendi dolupta autatur? Anda quatur ali-genimusam ipsant.Faceruptas eictotat mi, et ipsapici conem ipsumquaes molenih itature cuptati ostotamus etur sa que ne nis unt aut
Ur aspitatur? Ed qui occum nus quae.
Ur aspitatur? Ed qui occum nus quae ad excest idusantiam rerum, quaerum que vendi dolupta autatur? Anda quatur aligenimusam ipsant.Facerup-tas eictotat mi, et ipsapici conem
media typeadvisory
articles
amicus briefs
appellate brief
podcats
webinars
blog posts
Research Paper View All
This is the title of a research paper that is the latest paper of interest.
White Paper View All
This is the title of a white paper that is the latest paper of interest.
learn 24/7
feature important topics
LOGO SEARCH BY KEYWORD MEDIA TYPE
business issues
gainingpatents
managingtrademarks
protectingcopyrights
patents in jeopardy
clinical trials
drugs to market
productrecalls
advisory articles amicusbriefs
appellatebrief
research podcasts webinars blog posts
media type
productrecalls
hot topics/featured articlePODCAST View All
T is is the title of a podcast that is the latest podcast of interest.
learn 24/7
WEBINAR View All
T is is the title of a webinar that is the latest podcast of interest.
RESEARCH View All
T is is the title of research that is the latest podcast of interest.
WHITE PAPER View All
T is is the title of a white paper that is the latest podcast of interest.
Re (2011)examining Patents
IMAGE
try different layouts
bring this to life
now, let’s make it work for Trust & Worthy
presenters
home page Jeff Yerkey Right Hat
biographies Deborah McMurray Content Pilot
practice areas Kalev PeeknaOne North Interactive
resources Burkey Belser Greenfield/Belser
Legal Tech West 2012 San Francisco Hotel Nikko
title