“What’s The Story With Video?” Linda Orton President Intelligent Video Solutions Vid4Pro, LLC NY LMA “Thought Leader of the Year”
“What’s The Story With Video?” Linda Orton
PresidentIntelligent Video Solutions
Vid4Pro, LLCNY LMA “Thought Leader of the
Year”
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3 Parts of the Visual 3 Parts of the Visual Puzzle:Puzzle:
Story CreationStory CreationVideo ProductionVideo Production
Technology DistributionTechnology Distribution
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AuthenticA HeroBeginning, Middle, EndSomething is at stakeResolution
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WHY USE VIDEO?More engagingBetter recall than printBetter SEO results
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Over 4,000 hitsTop position two years later on GooglePick-up from AbovetheLaw.comBiz PressEstablished credibility
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Google Search:Google Search:
Corporate ADR Corporate ADR Westchester, NYWestchester, NY
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SAME QUESTIONS YOU WOULD ASK FOR OTHER PROJECTS1)How to measure?2)Who is involved?3)Budget?4)Timeline?5)In-house or Consultant?
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PURE MARKETINGBUSINESS DEVELOPMENT PITCHES
RECRUITINGTRAINING
INTERNAL COMMUNICATIONS CLIENT AND INTERNAL MEETINGS
SPECIAL EVENTS
POOR LIGHTINGBAD AUDIO
AMBIENT NOISEPEOPLE READING SCRIPTSNOT CONSIDERING SET-UP
NO MAKE-UP/HAIR
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