Transcript
Reseller TrainingAnalyze – Engage – Sell.
Dealer Digital AD Spend
*Dealers spend an average of 5,000.00 per month for inventory display & Lead generation.
Data
Data is served to dealers CRM and stored until a physical action is taken. Most CRM action is based upon a calendar cadence and not shopping behavior.
CRM
Dealer Digital Data Routine Missed Opportunities. Data becomes trapped between CRM and BDC. Data becomes stalled and ineffective. Data is manual & customer messaging is irrelevant. CRM is ineffective and timed to a calendar cadence not shopping
behavior. Service behavior is NOT valued as an Equity opportunity. Subscription Cost are to HIGH. BDC is not prepared or sync with opportunities.
Dealer Solutions?
Dealer Socket
MUDD
CONNECTION
DATA
Average Subscription cost is $2,000 per month. Plus Marketing
Avg. cost of campaign is .88 cents. Inefficient tracking
Why is Live Marketing Different ?
1.Automated Marketing.2. One system for everything. 3. Relevant data deployment instantly.
DMS
What makes LiveMarketing Different.
LiveMarketing incorporates Dataium specific Shopping behavior from across the Dealers Network.
INTELLIGENT DATA TO DELIVER RELEVANT
MESSAGES
BEHAVIOR
DMS
Digital Data
Equity Customer, deploy offer
Conquest with Trade.
Conquest without Trade.
Monthly Subscription cost include. Regional Incentives.
Best offer from OEM.
2008 – 2015 Vehicle Images.
Black Book Values & Integrated Data
Equity & Conquest Trade values.
Competitive Marketing Campaigns.
Dealer Automated Solutions. LIVE MARKETING Intelligence has cracked the code between your current
customer, or future customer and their buying behavior. No need to guess where they are in the buying phase or ownership cycle. We have built a system that has Unique Identifiers, to advise your dealership of any behavior or shopping phase, and immediately deploy a campaign, a relevant message, to gain a sale or to keep loyalty.
“WE MAKE YOUR DATA ACTIONABLE- If your not marketing to your customer, another dealership is!”
LIVE MARKETING CONCIERGE covers every part of your customer engagement, and is automated, with a complimentary concierge, to remind and help the automation runs smoothly, whether daily or monthly, such as Equity positions, lease returns, equity on service drive, buy back promotions, drip campaigns. Works better and less expensive than BDC, It has multi-channel delivery and deploys according to behavior, not the calendar.
“WE DON’T GIVE YOU MORE DATA, WE GIVE YOU MORE OPPORTUNITIES”
LIVE GUARD Shopper Stopper defends your dealership against your shoppers, going to explore other brands. We identify the shopper intensity by delivering the top 3 makes they are actively shopping, and deploy campaigns and alerts to stop the competitor.
“IF YOU CONTACT CUSTOMERS - BASED ON BEHAVIOR – THEY ARE 75% more likely to stay loyal”
Dealer Solutions LIVE Spend Sense matches your website visitors, and website activity to
the sending site, such as Autotrader, Cars.com, or other third party vendors, to help you determine if your ROI for each vendor is worth the cost.
“IF IT DOESN’T WORK, GET RID OF IT”
LIVE Web Net catches your web browsers, and delivers the intelligence to determine:
-Days in Market -First and last activity dates -User intention (time frame for buying) Curious Vs Serious -Top 3 vehicles in consideration Then according to the shopper intensity, deploys multi-channel campaign
instantly (less than 48 hours) of a buy back offer or equity position of current vehicle owned (if they match DMS info) letter, email, call, text.
“WE ANALYZE, WE ENGAGE, YOU SELL”
Consumer demand in Dealers Area.
Live Marketing Daily Hit List.
Live Web Net.Instant Offers from customers who viewed a dealers web site.
Customer Number
First Name
Last Name
Address
Address2 City State Zip Email VIN
CurrentVehicleYear
CurrentVehicleMake
CurrentVehicleModel Equity
EquityWithIncentive
NewVehicleYear
NewVehicleMake
NewVehicleModel
BaseMSRP
Effective BestCashOffer Amount
CurrentEstimated Payoff
CurrentTrade InValue
208375JEFFREY BURKE204 VAN GOGH CIR
BRANDON FL 33511
JJ59BURKE@AOL.COM
1GNEC13T16R103190 2006
Chevrolet Tahoe 8225 12975 2014
Chevrolet Tahoe 43600 4750 0 8225
208454THOMAS ALMON
1639 BAYOU CIR
LAKELAND FL
33803-4205
TOMALMON@YAHOO.COM
1GNEC16Z23J130893 2003
Chevrolet
Suburban 5110 9860 2014
Chevrolet
Suburban 46300 4750 0 5110
208903KATIE ANTHES
16533 CROSSANDRA LANE
SPRING HILL FL 34610
KATIE.ANTHES@GMAIL.COM
1G1PF5S92B7252616 2011
Chevrolet Cruze 240.4 2990.4 2014
Chevrolet Cruze 17520 2750 9534.6 9775
209141DANIEL PENROD106 ALAMEDA CT NO 240 TAMPA FL 33609
DCPENROD@HOTMAIL.COM
1GNSCBE06BR394033 2011
Chevrolet Tahoe
14654.4
19404.4 2014
Chevrolet Tahoe 43600 4750
10745.6 25400
2465049
RICHARD LEVINE
24460 PAINTER DR
LAND O LAKES FL
34639-5460
RLEVINE06@GMAIL.COM
1GNKRJED6BJ347949 2011
Chevrolet
Traverse
2956.39
5706.39 2014
Chevrolet
Traverse 30795 2750
13708.61 16665
6242CHAD DORSEY125 VAN DYKE RD LUTZ FL 33558
dorseychad@yahoo.com
2GNFLNE52C6199669 2012
Chevrolet Equinox 16900 19650 2014
Chevrolet Equinox 24440 2750 0 16900
765906ALNARDO
MARTINEZ
12902 CANTON AVE
HUDSON FL 34669
GALLERY10@VERIZON.NET
1G1RD6E4XDU106182 2013
Chevrolet Volt 18680 19680 2014
Chevrolet Volt 34185 1000 0 18680
769893RAYMOND KASSIM
14554 PINE CONE TRAIL
CLERMONT FL 34711
yamistewie@yahoo.com
2G1FA1E31E9122095 2014
Chevrolet Camaro
4150.59
6900.59 2014
Chevrolet Camaro 23555 2750
14579.41 18730
Dealer Marketing Ecosystem.
https://www.thinkwithgoogle.com/research-studies/zmot-auto-study.html
Live Marketing is the Data Stimulus for our Dealers.
We must make all data ACTIONABLE.
79% of shoppers make their decision
6 months before.
18.2 sources used for
research.
Direct Mail
EmailPURL
SMS
Live Marketing enforces the Customer Life Cycle.
Analyze customer shopping engagements and deploys relevant message
Create Dealer awareness about new opportunities for either existing customers or new prospects.
Automated engagements of DMS for both Service & Equity customers instantly so Dealers stay ahead of behavior.
Stimulate DMS opportunities with intelligent data messaging & deployment
Again, make the data Actionable.
Social & More.
Social & More.
Reseller Support anytime you need us. Email: Resellersupport@myLiveMarketing.com Promotional Materials Promotional Items. Promotional Mailings. Sales Support. Sales Meeting & Conference call. Web Training. Slide Share.net Slide Decks, Case Studies, Documents. SlideShare: Username: Resellersupport@livemarketing.com / Password:
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