Live Nation Digital Marketing Strategy By: Jeff Ten Broeck
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Live Nation Digital Marketing StrategyBy: Jeff Ten Broeck
Demographic
Social Media Campaign Facebook
Feedback News/ Ticket deals
Twitter Picture contest
Pinterest Concert lineup contest
Blog Shape conversation
Mobile Strategy Download the app for free
Purchase tickets on the go
Set concert alerts
Search Engine Optimization Google Analytics
Live Analytics
Google AdWords Campaign
Live Nation Concert Tickets
Conveniently order tickets online.
Purchase now for half off!
http://www.livenation.com/
Purchase Tickets Online
Enjoy live music locally.
Purchase now for ticket deals!
http://www.livenation.com/cities/124616/lansing-mi
Inbound > Outbound
Public Relations
Spend Some Money to Make Some Money Monitor Growth
Viewing ticket sales Customer acquisition Demographic analysis
What is the cost of the digital marketing campaign?
Recap Demographic = 16-45 year olds
Social Media Facebook Twitter Instagram Pinterest Blog
Mobile strategy
= SEO
Google AdWords
Inbound Marketing
Public Relations
Monitor Success
+
INCREASE IN LIVE NATION TICKET SALES
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