Live Marketing

Reseller TrainingAnalyze – Engage – Sell.

Dealer Digital AD Spend

*Dealers spend an average of 5,000.00 per month for inventory display & Lead generation.

Data

Data is served to dealers CRM and stored until a physical action is taken. Most CRM action is based upon a calendar cadence and not shopping behavior.

CRM

Dealer Digital Data Routine Missed Opportunities. Data becomes trapped between CRM and BDC. Data becomes stalled and ineffective. Data is manual & customer messaging is irrelevant. CRM is ineffective and timed to a calendar cadence not shopping

behavior. Service behavior is NOT valued as an Equity opportunity. Subscription Cost are to HIGH. BDC is not prepared or sync with opportunities.

Dealer Solutions?

Dealer Socket

MUDD

CONNECTION

DATA

Average Subscription cost is $2,000 per month. Plus Marketing

Avg. cost of campaign is .88 cents. Inefficient tracking

Why is Live Marketing Different ?

1.Automated Marketing.2. One system for everything. 3. Relevant data deployment instantly.

DMS

What makes LiveMarketing Different.

LiveMarketing incorporates Dataium specific Shopping behavior from across the Dealers Network.

INTELLIGENT DATA TO DELIVER RELEVANT

MESSAGES

BEHAVIOR

DMS

Digital Data

Equity Customer, deploy offer

Conquest with Trade.

Conquest without Trade.

Monthly Subscription cost include. Regional Incentives.

Best offer from OEM.

2008 – 2015 Vehicle Images.

Black Book Values & Integrated Data

Equity & Conquest Trade values.

Competitive Marketing Campaigns.

Dealer Automated Solutions. LIVE MARKETING Intelligence has cracked the code between your current

customer, or future customer and their buying behavior. No need to guess where they are in the buying phase or ownership cycle. We have built a system that has Unique Identifiers, to advise your dealership of any behavior or shopping phase, and immediately deploy a campaign, a relevant message, to gain a sale or to keep loyalty.

“WE MAKE YOUR DATA ACTIONABLE- If your not marketing to your customer, another dealership is!”

LIVE MARKETING CONCIERGE covers every part of your customer engagement, and is automated, with a complimentary concierge, to remind and help the automation runs smoothly, whether daily or monthly, such as Equity positions, lease returns, equity on service drive, buy back promotions, drip campaigns. Works better and less expensive than BDC, It has multi-channel delivery and deploys according to behavior, not the calendar.

“WE DON’T GIVE YOU MORE DATA, WE GIVE YOU MORE OPPORTUNITIES”

LIVE GUARD Shopper Stopper defends your dealership against your shoppers, going to explore other brands. We identify the shopper intensity by delivering the top 3 makes they are actively shopping, and deploy campaigns and alerts to stop the competitor.

“IF YOU CONTACT CUSTOMERS - BASED ON BEHAVIOR – THEY ARE 75% more likely to stay loyal”

Dealer Solutions LIVE Spend Sense matches your website visitors, and website activity to

the sending site, such as Autotrader, Cars.com, or other third party vendors, to help you determine if your ROI for each vendor is worth the cost.

“IF IT DOESN’T WORK, GET RID OF IT”

LIVE Web Net catches your web browsers, and delivers the intelligence to determine:

-Days in Market -First and last activity dates -User intention (time frame for buying) Curious Vs Serious -Top 3 vehicles in consideration Then according to the shopper intensity, deploys multi-channel campaign

instantly (less than 48 hours) of a buy back offer or equity position of current vehicle owned (if they match DMS info) letter, email, call, text.

“WE ANALYZE, WE ENGAGE, YOU SELL”

Consumer demand in Dealers Area.

Live Marketing Daily Hit List.

Live Web Net.Instant Offers from customers who viewed a dealers web site.

Customer Number

First Name

Last Name

Address

Address2 City State Zip Email VIN

CurrentVehicleYear

CurrentVehicleMake

CurrentVehicleModel Equity

EquityWithIncentive

NewVehicleYear

NewVehicleMake

NewVehicleModel

BaseMSRP

Effective BestCashOffer Amount

CurrentEstimated Payoff

CurrentTrade InValue

208375JEFFREY BURKE204 VAN GOGH CIR

BRANDON FL 33511

[email protected]

1GNEC13T16R103190 2006

Chevrolet Tahoe 8225 12975 2014

Chevrolet Tahoe 43600 4750 0 8225

208454THOMAS ALMON

1639 BAYOU CIR

LAKELAND FL

33803-4205

[email protected]

1GNEC16Z23J130893 2003

Chevrolet

Suburban 5110 9860 2014

Chevrolet

Suburban 46300 4750 0 5110

208903KATIE ANTHES

16533 CROSSANDRA LANE

SPRING HILL FL 34610

[email protected]

1G1PF5S92B7252616 2011

Chevrolet Cruze 240.4 2990.4 2014

Chevrolet Cruze 17520 2750 9534.6 9775

209141DANIEL PENROD106 ALAMEDA CT NO 240 TAMPA FL 33609

[email protected]

1GNSCBE06BR394033 2011

Chevrolet Tahoe

14654.4

19404.4 2014

Chevrolet Tahoe 43600 4750

10745.6 25400

2465049

RICHARD LEVINE

24460 PAINTER DR

LAND O LAKES FL

34639-5460

[email protected]

1GNKRJED6BJ347949 2011

Chevrolet

Traverse

2956.39

5706.39 2014

Chevrolet

Traverse 30795 2750

13708.61 16665

6242CHAD DORSEY125 VAN DYKE RD LUTZ FL 33558

[email protected]

2GNFLNE52C6199669 2012

Chevrolet Equinox 16900 19650 2014

Chevrolet Equinox 24440 2750 0 16900

765906ALNARDO

MARTINEZ

12902 CANTON AVE

HUDSON FL 34669

[email protected]

1G1RD6E4XDU106182 2013

Chevrolet Volt 18680 19680 2014

Chevrolet Volt 34185 1000 0 18680

769893RAYMOND KASSIM

14554 PINE CONE TRAIL

CLERMONT FL 34711

[email protected]

2G1FA1E31E9122095 2014

Chevrolet Camaro

4150.59

6900.59 2014

Chevrolet Camaro 23555 2750

14579.41 18730

Dealer Marketing Ecosystem.

https://www.thinkwithgoogle.com/research-studies/zmot-auto-study.html

Live Marketing is the Data Stimulus for our Dealers.

We must make all data ACTIONABLE.

79% of shoppers make their decision

6 months before.

18.2 sources used for

research.

Direct Mail

EmailPURL

SMS

Live Marketing enforces the Customer Life Cycle.

Analyze customer shopping engagements and deploys relevant message

Create Dealer awareness about new opportunities for either existing customers or new prospects.

Automated engagements of DMS for both Service & Equity customers instantly so Dealers stay ahead of behavior.

Stimulate DMS opportunities with intelligent data messaging & deployment

Again, make the data Actionable.

Social & More.

Social & More.

Reseller Support anytime you need us. Email: [email protected] Promotional Materials Promotional Items. Promotional Mailings. Sales Support. Sales Meeting & Conference call. Web Training. Slide Share.net Slide Decks, Case Studies, Documents. SlideShare: Username: [email protected] / Password:

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