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www.DonnaGilliland.com * www.MOSTraining.com * [email protected] Social Video Marketing
17

Facebook Live Stream Marketing

Apr 13, 2017

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Donna Gilliland
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Page 1: Facebook Live Stream Marketing

www.DonnaGilliland.com * www.MOSTraining.com * [email protected]

Social Video Marketing

Page 2: Facebook Live Stream Marketing

Lights, Camera, Action!

www.DonnaGilliland.com

Page 3: Facebook Live Stream Marketing

4 billion video views happen on Facebook everyday

Image Source: Facebook Media

Page 4: Facebook Live Stream Marketing

Periscope

• Owned by Twitter• Public or Private broadcast• Choose to be notified when someone you

follow is on Periscope.• Casual format• Audience is able to chat via messages.• Replay lives for 24 hours.

Overview

Tips for Use• Behind the scenes of your company• Quick tutorial• Events: pre, during and post• Free Webinars• Broadcast a special of the day and interact with your

customers.

Page 5: Facebook Live Stream Marketing

www.DonnaGilliland.com * www.MOSTraining.com

75%View via mobile

8+ billion video views occur each day on Facebook

Page 6: Facebook Live Stream Marketing

www.DonnaGilliland.com * www.MOSTraining.com

Video – the most engaging content online

“Over the next few years video is going to be the most engaging content online, and by continuing to innovate here we have a chance to build the best place to watch and share video.” ~ Mark Zuckerberg

Page 7: Facebook Live Stream Marketing

www.DonnaGilliland.com * www.MOSTraining.com

Facebook Stats

Page 8: Facebook Live Stream Marketing

Buyers are mobile

Image Source: Facebook

Connecting People to Brands and Products on Mobile

People have shifted to mobile. It’s the fastest adoption of a communication technology in history, and it’s changing how we connect with each other and discover new things. Businesses, however, are still making the shift.

Source article: https://www.facebook.com/business /

Page 9: Facebook Live Stream Marketing

Donna Gilliland * www.Facebook.com/MOSTraining

People are Mobile! Get yourself in their ‘hand’

Page 10: Facebook Live Stream Marketing

What is Facebook Live

• Live streaming video

• Broadcast from your Mobile

device (iOS or Android)

• Stream to…

• Profile

• Business page

• Events page

• Facebook group

MOSTraining Facebook business page pre-show screens

Page 11: Facebook Live Stream Marketing

www.DonnaGilliland.com * www.MOSTraining.com

Facebook Live Benefits

• Live video broadcasting from your Business or Profile page.

• Replays are available anytime from your page.

• Videos can be shared by others.

• Followers can Subscribe to your broadcast and be notified

when you go live.

• Followers can post comments during the broadcast.

• An opportunity to connect with your audience in real-time.

• Potentially increase the audience reach of your page.

Page 12: Facebook Live Stream Marketing

www.DonnaGilliland.com * www.MOSTraining.com

Preparing to Go Live

Page 13: Facebook Live Stream Marketing

www.DonnaGilliland.com * www.MOSTraining.com

Plan Ahead

• Plan ahead for what you will broadcast *

• Increase interest ahead of your broadcast by creating a post

• Let your followers know when you plan to go live (the day before)

• Make certain your Internet connection is strong

• Write a description that will capture interest

• Invite viewers to subscribe to live notifications

• Say ‘Hello’ as people enter your live session

* Determine a title and consider writing a show script for the purpose of practicing before your broadcast. Prepare as you would for any presentation and practice before going on camera.

Page 14: Facebook Live Stream Marketing

Ways to Use Video

• Q&A

• Training

• Product Launch

• News• Broadcast your speaking event• Behind the scenes look at your

company or upcoming event.

Page 15: Facebook Live Stream Marketing

www.DonnaGilliland.com * www.MOSTraining.com

Facebook Live

Broadcast live from your personal profile or your Business Page

Mobile only via an iOS or Android.

Page 16: Facebook Live Stream Marketing

www.DonnaGilliland.com * www.MOSTraining.com * [email protected]

Providing workforce development training since 2004

Time for Q&A with Donna

Page 17: Facebook Live Stream Marketing

www.DonnaGilliland.com * www.MOSTraining.com * [email protected]

Providing workforce development training since 2004

Let’s stay connected…www.Facebook.com/MOSTraining

www.LinkedIn.com/in/DonnaGillilandwww.YouTube.com/MOSTraining www.Instagram.com/MobileOfficeProwww.MOSTraining.com www.DonnaGilliland.com