Leadership & Social Media

Leadership & Social Media

How the social webaffects your role

Jason FallsSocial Media Explorer

AECT Leadership DinnerLouisville, Ky.October 27, 2009

Image: Nouveau on Shutterstock.com

Image: Jozef Sedmak on Shutterstock.com

Apply To Social WebApply To Social Web

Apply To Social WebApply To Social Web

Actionable ItemsActionable Items

Serve Your Audience (Content, Service)

Include Your Audience (R&D, Crowdsourcing)

Establish Guidelines (Set A Tone, Not Rules)

Lead By Example (Engage Openly)

Trust Your Team (Empower Them)

Actionable ItemsActionable Items

Be Accessible (Twitter, Blog Comments)

Be Authoritative (Blog, Twitter, LinkedIn, Facebook)

Be Benevolent (Comment, Link)

Be Humble (Comment, Blog, Forums)

Be Brave (Don’t Hide Behind Legal, Compliance)

Advice From The TwitteratiAdvice From The Twitterati

It's your job to establish the culture that supports SM and champion its business uses. - @shel

Have a plan, make a 12-24 mo. commitment, be consistent, be flexible. - @debworks

Don't be afraid of SM. It's about "Enabling/Engaging in a Conversation" - which is what teachers do. - @MitchPopelchak

I'd tell them to trust your communication/PR team, set policies and guidelines that fit *your* org's needs. - @vedo

I would remind them that social media isn't free - you pay in time (HR $) what you don't spend in ad $ - @sharonmostym

If you can trust your employees to talk about you in person and on the phone, you can trust them in social media as well. - @DavidBThomas

Advice From The TwitteratiAdvice From The Twitterati

SM is organic. Can't give you the playbook I'm going to follow (like in adv) because it hasn't been written yet. - @TomMartin

You can't ignore SM, your customers and employees are already there. Embrace it and leverage it, your competition already has. - @covati

It can be a great tool to help humanize companies and people. - @GavinBaker

My biggest thing when talking to leadership has been to show that socmed can cover serious issues, get work done, etc. - @Eileen53

Tell them it is Conversational, not Social, and they will have a better understanding of the space they are about to enter. - @DarinRMcClure

"Different" and "new" should not be seen as "scary". - @JSandford

A ResourceA Resource

http://socialmediaexplorer.com/leadership

This Presentation

Useful Links

Easy To Learn Videos

Contact Information

Let’s ConnectLet’s Connect

Jason Falls

PrincipalSocial Media Explorer

Email: jason@jasonfalls.com

Twitter: @JasonFalls

Phone: 502.509.4763 (4SME)

Web: socialmediaexplorer.com