Interview of AD Agency
Post on 01-Nov-2014
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Introduction of Tagz & Talezz.
Tagz and talezz ad agency is merged with other three agencies
which is formed 8 years ago.
They have two Directors.
Corporate documentary films (audio visual) and brochure
Various department and function of Tagz & Talezz.
Agency compensation method.
PROJECT BASEDSome clients prefer to work on a projectAgency will prepare cost estimates.
RETAINERSHIPClient gives lump sum amount to agencyWages of employees and agency profit it decide in lump
sum. Other expense will be paid by client direct actual amount
Factors in selection of an advertising agency by the client.
FINANCIAL BUDGET: Depending upon financial budget of ad agency
ex. Vodafone
PORTFOLIO AGENCY:Shows ad agency portfolio to the client
Different types of an advertising agency.
FULL SERVICE AGENCIES
Involved in planning, creating, producing advertising, performing research
and selecting media. Most such agency in large size
CREATIVE AGENCIES
Specialize in “creative” or “design-based”
SPECIALIZED AGENCIES
In any type of advertising campaign ex. Working for Government dept, or
campaign only for service sector.
IN-HOUSE ADVERTISING AGENCIES
Ad agency set up, owned and operated by advertiser.
Reduce advertising and promotional costs.
Relationship of client with agency.
Client goes to an Agency for their advertisement.
Agency than works with the creative team and comes up with the idea
creative ideas with a viewpoint of Client needs
A B
Relationship
Method in which agency market itself for the business.
There are 90% of the business deals through reference only.
They create awareness by emails, sms, social website site e.g. Justdial, Facebook..
They have member in social welfare, like lions club..
Case of an agency.Brilliant Classes, Timex veneer, Madam Home,
Dr vadiya eye hospital,
Timex veneer: they create web designs and brochure
Media planning of an advertising agency.
media platforms for a client's brand or product to show in various media vehicles
Media planning consists of a medium which is a carrier and deliverer of advertisements message.
Example: Newspapers, tv, radio, Internet, Outdoor,
Thank you.
UTKARSH KANSARA - 18
AKSHAY KANOJIYA - 16
HIMMAT PATEL - 50
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