Interview of AD Agency

Introduction of Tagz & Talezz.

Tagz and talezz ad agency is merged with other three agencies

which is formed 8 years ago.

They have two Directors.

Corporate documentary films (audio visual) and brochure

Various department and function of Tagz & Talezz.

Agency compensation method.

PROJECT BASEDSome clients prefer to work on a projectAgency will prepare cost estimates.

RETAINERSHIPClient gives lump sum amount to agencyWages of employees and agency profit it decide in lump

sum. Other expense will be paid by client direct actual amount

Factors in selection of an advertising agency by the client.

FINANCIAL BUDGET: Depending upon financial budget of ad agency

ex. Vodafone

PORTFOLIO AGENCY:Shows ad agency portfolio to the client

Different types of an advertising agency.

FULL SERVICE AGENCIES

Involved in planning, creating, producing advertising, performing research

and selecting media. Most such agency in large size

CREATIVE AGENCIES

Specialize in “creative” or “design-based”

SPECIALIZED AGENCIES

In any type of advertising campaign ex. Working for Government dept, or

campaign only for service sector.

IN-HOUSE ADVERTISING AGENCIES

Ad agency set up, owned and operated by advertiser.

Reduce advertising and promotional costs.

Relationship of client with agency.

Client goes to an Agency for their advertisement.

Agency than works with the creative team and comes up with the idea

creative ideas with a viewpoint of Client needs

A B

Relationship

Method in which agency market itself for the business.

There are 90% of the business deals through reference only.

They create awareness by emails, sms, social website site e.g. Justdial, Facebook..

They have member in social welfare, like lions club..

Case of an agency.Brilliant Classes, Timex veneer, Madam Home,

Dr vadiya eye hospital,

Timex veneer: they create web designs and brochure

Media planning of an advertising agency.

media platforms for a client's brand or product to show in various media vehicles

Media planning consists of a medium which is a carrier and deliverer of advertisements message.

Example: Newspapers, tv, radio, Internet, Outdoor,

Thank you.

UTKARSH KANSARA - 18

AKSHAY KANOJIYA - 16

HIMMAT PATEL - 50