Transcript
Mobile Revolution in InsuranceHow to drive user adoption
Vijai ShankarDirector, Product Marketing
Agenda
State of the Market Multichannel Opportunities for
Insurance Future of Mobility Company & Solution Overview
State of the Market
From Automation to Experience
TerminalsGreen Screen.Automation.
GUIRich client.
Client-server.
WebReach client.e-Business.
MobileExperience-first.Multi-channel.
80%of businesses will support tablets by the end of 2013. Gartner, 2013
Mobile app development projects will out number PC development projects 4:1 in the next 3 years. Gartner, 2013
4:1
of US/EMEA employees choose their own tablet and smart phone for work. Forrester, 2012
68%
< 3 years
Tablet shipments surpassed notebook and PC shipments.Mary Meeker, 2013
of US enterprises allow BYOD. FierceMobileIT, 2013
85%
Number of times mobile users reach for their phones per day.Mary Meeker, Internet Trend 2013
150
of all handsets sold will be smartphones by 2016.Gartner, 201378%
25%of adults are online with 3+ devices.Forrester, 2013
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State of Mobility in Insurance • Mobility
Slow to adopt initially but now a table stakes capability Over 60% provide mobile capabilities for policy holders and agents in
2013 and over 70% by 2014 (Source: Novarica Report)
• Benefits realized Efficient claims processing Better customer service and support SFA automation
Multi-Channel Opportunities
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The value of mobile for Insurance
Improve Customer Service Experience Accelerate claims processing Mobile quotes and enrollment
Develop and Pursue Leads Upsell and Cross-sell Products Access Client/Company Data
Customer convenience and upsell
Agent productivity
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Improve Service Experience and Increase Revenue
Easy shopping and enrollment: • Simplify access to policies and the
shopping tools• Upsell of services
Use cases:• Find an agent; Get quote• Submit enrollment form• Add vehicle and extend coverage
Improve customer svc experience: • Increase self-service• Convenient access to account info
Use cases:• Pay bills and premiums• View/Edit Insured and vehicle info
Accelerate claims processing: • Manage claims process• Minimize stress
Use cases:• File/Review claims• Capture/Submit accident details
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Empowering Agents through Mobile
Develop and pursue leads: • Track Leads• Manage Client Accounts• Manage Sales Activities
Use cases:• Track/Monitor Leads in Funnel• Monitor Status of Applications/Underwriting• Manage customer appointments & events
Upsell and cross-sell products: • Build Quotes• Expand Policy Ownership
Use cases:• Provide Real-Time Quotes• Present New Policy Option
Access client/company data: • Manage Documents• Track Compensation• Track Claims
Use cases:• Research Products/Training• View Compensation/Commission• View Claims Data
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Things to Consider
IoT
Take advantage of inefficient
processes
Context
Usage-based insurance
IoT Context
Provide insurers with real-time info
Disaster Situations & advice – emerging opportunity
Take advantage of inefficient
processes
Connect customers and your company Great platform for delivering up to the
minute things Sales Notifications
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Things to Consider
Reach the unreachable
Make it hard to leave
Improve customer
experience
Those who are limited physically
Those who are geographically far awayReach the
unreachable
Improve customer
experience
Make it hard to leave
Take advantage of things like old inventory (Sales)
Link to others where it makes sense
Learn customer likes/dislikes and behavior
Inventory of customer information such as home contents and property
Company & Solution Overview
• Founded in 2007• First product released in 2009• 1440 employees• 425 customers• 600% growth in past two
years (fastest in the industry)
600+ published apps
20 million+ app users every day
1 billion+annual user sessions
Top 20 global SI partners
A Leader in the 2013 Magic Quadrant for Mobile App Development Platforms
Public Cloud Managed Private Cloud On-Premises
Kony Multi-Channel Experience Cloud
Kony DevelopmentCloud
Kony VisualizationCloud
Kony ManagementCloud
Kony Apps Cloud
Customer Apps Enterprise Apps SaaS Foundation
Kony Cloud Foundation
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In Closing…
1 Mobile Insurance is Table Stakes…
2 Innovation drives Adoption
3 Think about IoT
4 Focus of User Experience
5 Partner with an Innovative & Proven Vendor
Empowering everywhere.
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