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Mobile Revolution in Insurance How to drive user adoption Vijai Shankar Director, Product Marketing
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Page 1: Insurance webinar june 17

Mobile Revolution in InsuranceHow to drive user adoption

Vijai ShankarDirector, Product Marketing

Page 2: Insurance webinar june 17

Agenda

State of the Market Multichannel Opportunities for

Insurance Future of Mobility Company & Solution Overview

Page 3: Insurance webinar june 17

State of the Market

Page 4: Insurance webinar june 17

From Automation to Experience

TerminalsGreen Screen.Automation.

GUIRich client.

Client-server.

WebReach client.e-Business.

MobileExperience-first.Multi-channel.

Page 5: Insurance webinar june 17

80%of businesses will support tablets by the end of 2013. Gartner, 2013

Mobile app development projects will out number PC development projects 4:1 in the next 3 years. Gartner, 2013

4:1

of US/EMEA employees choose their own tablet and smart phone for work. Forrester, 2012

68%

< 3 years

Tablet shipments surpassed notebook and PC shipments.Mary Meeker, 2013

of US enterprises allow BYOD. FierceMobileIT, 2013

85%

Number of times mobile users reach for their phones per day.Mary Meeker, Internet Trend 2013

150

of all handsets sold will be smartphones by 2016.Gartner, 201378%

25%of adults are online with 3+ devices.Forrester, 2013

Page 6: Insurance webinar june 17

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State of Mobility in Insurance • Mobility

Slow to adopt initially but now a table stakes capability Over 60% provide mobile capabilities for policy holders and agents in

2013 and over 70% by 2014 (Source: Novarica Report)

• Benefits realized Efficient claims processing Better customer service and support SFA automation

Page 7: Insurance webinar june 17

Multi-Channel Opportunities

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The value of mobile for Insurance

Improve Customer Service Experience Accelerate claims processing Mobile quotes and enrollment

Develop and Pursue Leads Upsell and Cross-sell Products Access Client/Company Data

Customer convenience and upsell

Agent productivity

Page 9: Insurance webinar june 17

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Improve Service Experience and Increase Revenue

Easy shopping and enrollment: • Simplify access to policies and the

shopping tools• Upsell of services

Use cases:• Find an agent; Get quote• Submit enrollment form• Add vehicle and extend coverage

Improve customer svc experience: • Increase self-service• Convenient access to account info

Use cases:• Pay bills and premiums• View/Edit Insured and vehicle info

Accelerate claims processing: • Manage claims process• Minimize stress

Use cases:• File/Review claims• Capture/Submit accident details

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Empowering Agents through Mobile

Develop and pursue leads: • Track Leads• Manage Client Accounts• Manage Sales Activities

Use cases:• Track/Monitor Leads in Funnel• Monitor Status of Applications/Underwriting• Manage customer appointments & events

Upsell and cross-sell products: • Build Quotes• Expand Policy Ownership

Use cases:• Provide Real-Time Quotes• Present New Policy Option

Access client/company data: • Manage Documents• Track Compensation• Track Claims

Use cases:• Research Products/Training• View Compensation/Commission• View Claims Data

Page 11: Insurance webinar june 17

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Things to Consider

IoT

Take advantage of inefficient

processes

Context

Usage-based insurance

IoT Context

Provide insurers with real-time info

Disaster Situations & advice – emerging opportunity

Take advantage of inefficient

processes

Connect customers and your company Great platform for delivering up to the

minute things Sales Notifications

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Things to Consider

Reach the unreachable

Make it hard to leave

Improve customer

experience

Those who are limited physically

Those who are geographically far awayReach the

unreachable

Improve customer

experience

Make it hard to leave

Take advantage of things like old inventory (Sales)

Link to others where it makes sense

Learn customer likes/dislikes and behavior

Inventory of customer information such as home contents and property

Page 13: Insurance webinar june 17

Company & Solution Overview

Page 14: Insurance webinar june 17

• Founded in 2007• First product released in 2009• 1440 employees• 425 customers• 600% growth in past two

years (fastest in the industry)

600+ published apps

20 million+ app users every day

1 billion+annual user sessions

Top 20 global SI partners

A Leader in the 2013 Magic Quadrant for Mobile App Development Platforms

Page 15: Insurance webinar june 17

Public Cloud Managed Private Cloud On-Premises

Kony Multi-Channel Experience Cloud

Kony DevelopmentCloud

Kony VisualizationCloud

Kony ManagementCloud

Kony Apps Cloud

Customer Apps Enterprise Apps SaaS Foundation

Kony Cloud Foundation

Page 16: Insurance webinar june 17

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In Closing…

1 Mobile Insurance is Table Stakes…

2 Innovation drives Adoption

3 Think about IoT

4 Focus of User Experience

5 Partner with an Innovative & Proven Vendor

Page 17: Insurance webinar june 17

Empowering everywhere.