How To Create Online Video Buzz 2

How to Create Online Video Buzzfor Your Business – Part 2

Bekah Christie Producer

• Who is Christie Media & Emota?• How can you leverage video?• Programs and cameras; how simple is it?• Video hosting sites/channels, what’s out

there, what to use?

Contents

– Online video production for small to mid-size businesses

– Studios, Ad Agencies, Marketing Directors

– Motion graphics and Video production for high-end fashion and entertainment brands

– Larger Digital Agencies, Marketing Directors

`̀Who is Christie Media & Emota?

SD Beer Week: Web Homepage

Levi Strauss: Facebook Page

• What options do smaller budget clients have?

• Simple video vs. extensive video production

• How are they both effective?

How can you leverage video?

Simple Video Ex: Dux College

Barefoot Exec: Video Blog

• Mac Web Cam (comes w/computer)– Not HD, Internal Mic

• Flip Cam starting off at $150– HD, No Mic Plug-In

• Kodak Zi8 starting off at $150– HD, Mic Plug-In

• Extremely Cost Effective: – Still Camera at home that also does video

Cameras

• Extremely important• Example of poor lighting– Backlight or window backgrounds

• Tips on best, yet simple lighting schemes• Home Depot, Target, Wal-Mart

Lighting

• Extremely important• Poor audio: Be aware…– Tile floors or empty rooms (echo!)– Clothing covering mic

• Tips on best, yet simple audio equipment– Lavs, $20, show example– Built-In Mics

• Best Buy, Target, Wal-Mart, Craigslist

Audio

Audio

Wireless Lavalier Mic

• Tripod• Ear Phones• External microphone jack• HD is not required for web but it’s nice

Additional Items

• Free software is fine– Mac iMovie– Windows Movie Maker

• Advanced– Final Cut Pro– Adobe– Avid

• Time consuming

Editing

• .WMV –Windows format for the web• .MOV –Apple format for iTunes and the web• .M4V –Apple format for iTunes, iPods and

iPhones• Flash –Most compatible - use for all web

posting!• Video Channels will convert format for you if

you upload one of these, must read details.

Technical Video Formats

• YouTube, Google Video, Yahoo Video, MSN Video, AOL Video, MetaCafé, Vimeo, Revver Dailymotion, 12seconds, Blip.tv, Veoh, Viddler

• Branding vs. Personalization on video players? – Ex: Vimeo vs. Blip

• Simplifying Distribution & Analytics – http://tubemogul.com/– http://trafficgeyser.com/– Abusing sites: permission denied!

Video Channels

Instant Distribution

SEO

&

VIDEO

Factors that contribute to

you rankingsS

SEO & Video

• Keyword Tags:– ”Google Keyword Tool”

• YouTube subtitles:– Hearing Impaired

SEO & Video

• Resource Sites:– http://www.reelseo.com/ – http://technorati.com/– http://twitter.com/markrrobertson– http://willvideoforfood.com/– http://www.reelseo.com/seo-for-video/ – Google Blog:

http://googlewebmastercentral.blogspot.com/

SEO Resource Sites

Thank You.

Bekah Christie ProducerChristie Media/Emota

cell: 619.871.5073www.christiemedia.com

LinkedIn: www.linkedin.com/in/bekahchristieTwitter: www.twitter.com/bekahchristie