Video marketing, How to create an Effective Video

Video MarketingHow to create an Effective Video

What is Video Marketing?

The use of video to sell a product or service

Where can you add video?

WebsiteEmail

WebcastingPodcasting

5 Reasons why you should add a video on your website

1. Videos make material more believable

2. Video also grabs the viewers attention. 3. It adds a personal touch

4. Video is more precise than text.

5. It is an entertaining multimedia experience, and one that is likely to be shared via viral marketing.

Ways to use your video to build your business

DIY and Tutorials, How To…TestimonialsTours (Explain what you do, where you

are located, office tour) Online demonstrations and video series

(can use it as training and customer support)

Video Newsletters

10 Reasons Why Video Marketing Works

1. INCREASES BRANDING AND CREDABILITY

 2. ACCESSABLE ON-DEMAND

3. POWERFUL SALES TOOL

4. RETAILERS' ”TO-DO-LIST”

5. BLOGGING, VIDEO SHARING & SOCIAL NETWORKING

6. AWARENESS

7. ADVERTISING

8. DEMOGRAPHICS 9. BETTER EDUCATED LEADS

10. RESULTS 

5 Rules to video marketing success.  1. Have a great concept and plan of your videos.

2. Relay your message well.

3. Make your videos short but simple.   4. Give them a surprise and twist.   5. Reach out and give what your target audience

needs.

When creating a video keep in mind:

  Who is the audience for your video?

What do you want them to learn?

What do you want them to feel?

What do they already know? 

Spark Your Video Creativity 

1. Educate 2. Answer questions  3. Do a product review 4. Grow your list

5. Talk about your case studies and results

6. Tell a story  7. Myths  8. Take your viewers behind the

scenes  9. Ask questions and answer

them

10. Additional video opportunities

Tools to shooting a good video Write a script

Make sure you have the right supplies

 Be mindful of the background Make sure that you have good

lighting  

Use a microphone that is close to the person speaking

 Take notice of the noise factor Set the camera in a flat

surface Take multiple takes   

5 Components of a good video

1. Interesting and direct to the target audience  2. Informative and/or entertaining  3. Leaves the viewer wanting more and feeling

the need to go to your website.

4. Has good potential to be “viral”  5. Appear professional

Video Production Do's: 1. Offer quality content

2. Make it personal and be yourself.

3. Use quality graphics, and background music (if any).

4. Use your own, or at least a live person's voice.

5. Use a clean and simple background.

5. Make a clear and concise call to action.

Video Production Don'ts:

1. Don't just pitch your product/service.

2. Don't use a robotic voice-over.

3. Avoid being "cheesy" with your graphics, music and pictures.

4. Don't use a distracting background.

WHAT IS VIDEO SEO?

Bringing more people to your video

Components of Video SEO

Title Description

Tags  

6 Quick Tips to Optimize Your Videos  1. Make your title count

2. Provide excellent content

3. Include your URL in your video

4. Take advantage of video’s branding opportunities

5. Always provide an HTML link

6. Go beyond YouTube  

Placing video effectively 

Avoid having your video start automatically when visitors arrive to your website.

Make sure it looks professional! .

Keep promotional videos short and lots of camera angle changes  Smile!

Avoid putting too much video up on your site

Allow them to see your personality

Make sure your video actually has a point!   Instruct people to view your video

Services To Automate Video Submissions

HeySpread

Traffic Geyser

Video Post Robot