How to Create Online Video Buzz for Your Business – Part 2 Bekah Christie Producer
May 17, 2015
How to Create Online Video Buzzfor Your Business – Part 2
Bekah Christie Producer
• Who is Christie Media & Emota?• How can you leverage video?• Programs and cameras; how simple is it?• Video hosting sites/channels, what’s out
there, what to use?
Contents
– Online video production for small to mid-size businesses
– Studios, Ad Agencies, Marketing Directors
– Motion graphics and Video production for high-end fashion and entertainment brands
– Larger Digital Agencies, Marketing Directors
`̀Who is Christie Media & Emota?
SD Beer Week: Web Homepage
Levi Strauss: Facebook Page
• What options do smaller budget clients have?
• Simple video vs. extensive video production
• How are they both effective?
How can you leverage video?
Simple Video Ex: Dux College
Barefoot Exec: Video Blog
• Mac Web Cam (comes w/computer)– Not HD, Internal Mic
• Flip Cam starting off at $150– HD, No Mic Plug-In
• Kodak Zi8 starting off at $150– HD, Mic Plug-In
• Extremely Cost Effective: – Still Camera at home that also does video
Cameras
• Extremely important• Example of poor lighting– Backlight or window backgrounds
• Tips on best, yet simple lighting schemes• Home Depot, Target, Wal-Mart
Lighting
• Extremely important• Poor audio: Be aware…– Tile floors or empty rooms (echo!)– Clothing covering mic
• Tips on best, yet simple audio equipment– Lavs, $20, show example– Built-In Mics
• Best Buy, Target, Wal-Mart, Craigslist
Audio
Audio
Wireless Lavalier Mic
• Tripod• Ear Phones• External microphone jack• HD is not required for web but it’s nice
Additional Items
• Free software is fine– Mac iMovie– Windows Movie Maker
• Advanced– Final Cut Pro– Adobe– Avid
• Time consuming
Editing
• .WMV –Windows format for the web• .MOV –Apple format for iTunes and the web• .M4V –Apple format for iTunes, iPods and
iPhones• Flash –Most compatible - use for all web
posting!• Video Channels will convert format for you if
you upload one of these, must read details.
Technical Video Formats
• YouTube, Google Video, Yahoo Video, MSN Video, AOL Video, MetaCafé, Vimeo, Revver Dailymotion, 12seconds, Blip.tv, Veoh, Viddler
• Branding vs. Personalization on video players? – Ex: Vimeo vs. Blip
• Simplifying Distribution & Analytics – http://tubemogul.com/– http://trafficgeyser.com/– Abusing sites: permission denied!
Video Channels
Instant Distribution
SEO
&
VIDEO
Factors that contribute to
you rankingsS
SEO & Video
• Keyword Tags:– ”Google Keyword Tool”
• YouTube subtitles:– Hearing Impaired
SEO & Video
• Resource Sites:– http://www.reelseo.com/ – http://technorati.com/– http://twitter.com/markrrobertson– http://willvideoforfood.com/– http://www.reelseo.com/seo-for-video/ – Google Blog:
http://googlewebmastercentral.blogspot.com/
SEO Resource Sites
Thank You.
Bekah Christie ProducerChristie Media/Emota
cell: 619.871.5073www.christiemedia.com
LinkedIn: www.linkedin.com/in/bekahchristieTwitter: www.twitter.com/bekahchristie