Game-Based Marketing / Funware at the New York Tech Meetup

big ideas about fun & community

gabe zichermann@gzicherm

GameBasedMarketing.com

funware is the use of game mechanics in non-game contexts

fun and theme are not correlated

what activities are fun?

the spoonful of sugar approach

sugar (loyalty) throughout history

TangibleGoods1800s

CashIncentives

1930s

VirtualRewards

2000s

LoyaltySystems

1980s

0

40

80

120

160

200

1800 1850 1900 1950 2000 2050

loyalty costs status & social power

costs and status value of loyalty

at what cost, status?

$1,000,000 $100,000

at what cost, status?

point system

challenges

win conditions

badges

socialnetworking

leaderboards

funware loop

status

mistakes have been made

mistakes have been madebut we had fun anyway

theme & fun are not correlated

fun & work can merge with incentives

status is the best incentive

cash is less meaningful than you think

it’s fun, even when you make mistakes

now soon now/sept

gabe zichermann@gzicherm

GameBasedMarketing.com