Business Game-Based Marketing / Funware at the New York Tech Meetup

1. big ideasabout fun &community gabe zichermann @gzicherm GameBasedMarketing.com 2. funware is the use of game mechanics in non-game contexts 3. fun and theme are not…

Documents Gabe Zichermann, Game Mechanics: Hoboken Tech Meetup

1. ( game mechanics: 101 develop, engage & retain community using game design) 2. ( gabe zichermann author “Game Based Marketing”blogger funwareblog.comfacilitator,…