( ) game mechanics: 101 develop, engage & retain community using game design
Jan 15, 2015
( )gabe zichermann
author “Game Based Marketing”blogger funwareblog.com
facilitator, founder instituteadvisor & mentor to startups
speaker, 25+ events/year
loyalty throughout history
TangibleGoods1800s
CashIncentives
1930s
VirtualRewards
2000s
LoyaltySystems
1980s
0
40
80
120
160
200
1800 1850 1900 1950 2000 2050
loyalty costs status & social power
costs and status value of loyalty