( )game mechanics: 101develop, engage & retain community using game design
( )gabe zichermann
author “Game Based Marketing”blogger funwareblog.com
facilitator, founder instituteadvisor & mentor to startups
speaker, 25+ events/year
)( gamification: building engagement (loyalty) through game mechanics
loyalty throughout history
TangibleGoods1800s
CashIncentives
1930s
VirtualRewards
2000s
LoyaltySystems
1980s
0
40
80
120
160
200
1800 1850 1900 1950 2000 2050
loyalty costs status & social power
costs and status value of loyalty
point system
challenges
win conditions
badges
socialnetworking
leaderboards
gamification loop
( )theme & fun are not correlated
( )fun must be job #1
geography history
( )achiever socializer
explorer killer
Bartle’s Player Motivations / Types
)( on sale nowFunwareBlog.com
@gzicherm
