gamification for causes gabe zichermann @gzicherm Gamification.Co
Game Mechanics & Funware for Non-Profits
Jan 15, 2015
Based on research from my book "Game-Based Marketing" (Wiley, 2010) - Game Mechanics & Funware for Non-Profits is a presentation I've given to a number of non-profits around the US. It details how to use points, challenges, leaderboards and other social tools to create and engage community.
More on Game-Based Marketing & Funware: http://funwareblog.com
More on Game-Based Marketing & Funware: http://funwareblog.com
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gamificationfor causes
gabe zichermann@gzicherm
Gamification.Co
there's something about mary
author “Game Based Marketing”blogger gamification.co
advisor & mentor to startupsspeaker, 25+ events/year
http://GSummit.com
gamification is the process of using game thinking & mechanics to
engage audiences & solve problems
fun and theme are not correlated
what activities are fun?
the spoonful of sugar approach
sugar (loyalty) throughout history
TangibleGoods1800s
CashIncentives
1930s
VirtualRewards
2000s
LoyaltySystems
1980s
0
40
80
120
160
200
1800 1850 1900 1950 2000 2050loyalty costs status & social power
costs and status value of loyalty
at what cost, status?
$1,000,000 $100,000
at what cost, status?
point system
challenges
win conditions
badges
socialnetworking
leaderboards
gamification loop
status
meta-games
• gifting
• structured exchanges
• reputation/ranking
• quests/raids
• poking/flirting
achiever socializer
explorer killer
Bartle's Player Types
nike+ is a great example
is broad better?
It takes all kinds
MotivationsDo good
Be loved
Express yourself
Gain status
Help others
Succeed
Intrinsic
Extrinsic
against interest
predictable
unforced
GAMES
edutainment vs entertainment
geography history
Premal Shah, Kiva
"I think our biggest competitor is actually
Zynga."
10/13/2010
there are "issues"
the game favors its creator
theme & fun are not correlated
fun & work can merge with games
status, not cash is the best incentive
the gamification loop is your guide
games favor their creators
fun is the future
summary
gabe zichermann@gzicherm
Gamification.Co
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