Facebook - Part 4 - Social Media On A Shoestring Budget
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Part 4 - Facebook“Social Media On A Shoestring Budget” and the above logo are the sole
property of Cross Creative, Inc. – Copyright © 2011
Greg Cross
greg@crosscreativemarketing.com
@gregorycross
crosscreativemarketing.com
Introductions
1. Your Name2. Business or Nonprofit
Name
A Little About Me• Greg Cross | Cross Creative Marketing | Greenfield, IN• Ball State University | August of 1988 | B.S. in Journalism• Full Time Ministry 1989 – 2002• Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions• Director of Business Development | 2003-2007 | Chicago
Marketing Firm• Launched 2nd Small Business |October 2007-Current | Cross
Creative Marketing• Hired First Employee in 2010• Hired First Intern in 2010• Hired Second Employee in 2011• Looking to hire Second Intern in Fall of 2011
Over the Next Two Hours
“I Don’t
Get It”
“I Get It”
“I Don’t Get It”
“I Get It”
Over the Next Two Hours
“I Don’t Get It”
“I Get It”
Over the Next Two Hours
“I Don’t Get It”
“I Get It”
Over the Next Two Hours
“I Don’t Get It”
“I Get It”
Over the Next Two Hours
“I Don’t Get It”
“I Get It & I love
it”
Over the Next Two Hours
What is Social Media?
Social media is the use of technology combined with
social interaction to create or co-create value.
• It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools
What is Social Media?
• It’s people doing what we’ve always done:• Talking
• Arguing
• Sharing
• Connecting
What is Social Media?
• It’s a conversation, not a lecture
• It’s an extension of everyday interaction
• It’s group driven, not top-down
What is Social Media?
• It’s messy, disorganized & hard to control – downright chaotic at times
• It’s a tool, not an end-point
• It’s where your customers and prospects spend their time
What is Social Media?
Social Media Trifecta
Social Media Trifecta
Social Media Trifecta
• Facebook Defined
• Setting Up A Facebook Business Page
• 8 Facebook Best Practices
What We Will Cover
Facebook Defined
Facebook is a social networking website that was launched in February of 2004 and currently has over 750,000 active users (1 out of 14 people in the world).
Facebook Defined
Facebook allows users to add friends and send them messages, and update their personal profiles to notify friends about themselves.
Facebook Defined
Additionally, users can create and “LIKE” a BUSINESS PAGE.
BUSINESS PAGE
Why You Should Use Facebook For Your Business
• Get more attention from search engines• Tap into the social network• Target a local and global digital audience• Attract unlimited fans and potential new clients
“Facebook Marketing For Dummies” by Paul Dunay and Richard Krueger
Why You Should Use Facebook For Your Business
• Engage your audience• Sync your company blog to your Facebook page• Track fan promotions• Facilitate fan-to-fan interaction• Host a contagious event
“Facebook Marketing For Dummies” by Paul Dunay and Richard Krueger
Setting Up A Business Page
Best Practices
Profile Picture
Welcome Page
Username
Tagging
Events
Photo Pages
Insights
Engage Your Fans
Did you move any closer?
“I Don’t Get It”
“I Get It”
Biggest Take Away
• Buy a book on Facebook
• Talking to other business owners on what and how they “do” Facebook
• Create a Facebook strategy
• Create an Event
Questions?
Please take a few moments and fill out our
survey
Thank You For Coming!
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