Branding on a Shoestring Budget | InDemand 2014

Branding  on  a  Shoestring  Budget  

•  Introducing  Interstate  •  Looking  back  three  years  •  Why  focus  on  Talent  Brand?  

Interstate  Batteries  Overview  

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Step  1:  Revamped  Referral  Program      

•  “Powered  Up”  •  Streamlined  Employee  Referral  Process  •  Intro  to  Social  Referrals  &  Networking  

Increased  Focus  on  Social  Media  

Step  2:  Employee  Profiles  &  Talent  Brand  

Manager  Education  •  Overcoming  fear    •  7,615  monthly  visits    •  Showcasing  Benefits    

“Amp  your  Profile”  Sessions  •   Interstate  Culture  

Splash!  

Step  3:  Make  it  Easy!  

Thinking  like  Marketers:    Creating  Content  

•  Share  Company  News    •  Create  “In  the  Moment”  Videos  •  Leverage  Marketing  Videos  •  Promote  Employee  Presentations  •  Monthly  Collaboration  Meetings              with  Marketing  

Promoting  Your  Talent  Brand:  Ensure  Consistent  Messaging  Across  all  Channels      

Future:  Automation    

•  How  to  automate  •  Social  Scheduling  Tool  (via  iCIMS)  

•  Work  With  Us