YouTube on a Shoestring Budget

Session Overview

• Background

• Setting up your channel

• Equipment

• Questions?

What’s Missing?

• Video Editing

• Scripting

• Cinematography

• Creative

YouTube: The Internet of Video

YouTube

• 1 billion unique users each month

• 6 billion hours of video

• Thousands of creators making 6 figures+

• YT is more custom: 1 million channels

Creative Solutions. Measured Results.

YouTube in Canada

• 74% of Canadians watch online video.

• Avg YT user: 32 hours per month.

• Avg TV user: 30 hours per week


YouTube Uses

• Business

• Describe services

• Show products in greater detail

• Thought leadership

• Staff Training

• Advertisement/Promotion

• Personal

• Create/engage on interest

• Make some money


Setting Up Your Channel

YouTube Channel Checklist

• Create Channel

• Upload Avatar and background image

• Description, links to other social media

• Verify YouTube account

• Connect FB & Twitter

• Set associated website

• Set upload defaults


Creating a Channel

• Google+ integration

• Better multi-user management

• Hangouts On Air

• Commenting


• Avatar uses 1:1 aspect

• Channel art: 2560 X 1440 pixels

YouTube Channel Checklist


Other channel stuff to play with

• Turn off features you don’t want

• Customize your channel homepage (playlists,

popular videos, etc)


Creator Studio


Status and Features

• Verifying enables videos longer than 15

minutes.

• Enable Monetization if you wanna get paid


Advanced Settings

• Set Country

• Add channel keywords

• Link AdWords (opt)

• Set if you want to show subscribers or have

your channel recommended. (opt)

• Enter Analytics Tracking ID (opt)


Upload Defaults

• Set privacy to “Unlisted”

• Set category

• Do you want comments?

• Set language

• Do you want to show stats?


Connect FB/Twitter

• If you want to auto-post from YouTube.


Connecting FB/Twitter


Shooting Video

Smart Phones

• Pros

• Convenient

• Fast to upload

• OK autofocus

• Cons

• Fixed zoom

• Can’t handle dark scenes

• Hard to tripod mount


Point and Shoot

• Pros

• Cheap

• Zoom capability

• Cons

• Bad mic

• Can’t add external mic

• Bad in dim lighting

• Can’t change lenses


Camcorder

• Pros

• Loads of zoom

• Excellent autofocus

• Decent internal mic

• Can add external microphone

• Tripod mount

• Somewhat inexpensive

• Flip screen

• Cons

• Can’t change lensesCreative Solutions. Measured Results.

DSLR

• Pros

• Can change lenses

• Can add external microphone

• Tripod mount

• Cons

• Autofocus may suck

• Some lenses are loud

• Expensive


Optional Equipment

Lighting

• More is almost always better.

• More lets you shoot with:

• Lower ISO (less grainy)

• Tighter aperture (more in focus)

• Higher framerate

• I try to match daylight, others go for a

yellower, warmer tint.


Natural Lighting

• Bright!

• Free!

• Doesn’t last long in winter

• Doesn’t move


Continuous Lighting

• LED

• Lots of control

• Not bulky

• Expensive


Continuous Lighting

• CFL

• Less control

• Fragile

• Lots of light for less $

• Can use in a lamp

Look for high “CRI” bulbs


Product Lighting

• For small products, use a light tent


Sound

Built-in microphones

• catch camera sounds (lens focusing, etc)

• catch more echo

• can’t handle wind

• are terrible in loud environments


Lapel/Lavalier Mic

• Wired or Wireless (wired is CHEAP)

• Can pick up clothing noise


On-Camera Shotgun Mic

• Directional


Off-Camera Shotgun Mic

• Directional


Further Learning

• YouTube Creator Academy


THANK YOU
