Fundraising on a Shoestring Budget

Fundraising  On  A  Shoestring  Budget  

7/23/15  1pm  Eastern  

The  presentation  will  begin  shortly.

Before  We  Get  Started3

This  presentation  is  being  recorded!  

The  recording  and  slides  will  be  emailed  to  you    later  this  afternoon.  

Please  chat  in  any  questions  for  our  guest.    We  will  answer  them  in  the  formal  Q&A  session    

at  the  end  of  the  presentation.

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Our  guest  presenter  »

Mazarine Treyz

• Author of The Wild Woman’s Guide to Fundraising

• Founder of WildWomanFundraising.com • Co-founded a nonprofit and worked in

fundraising roles for 10 years. • Regular contributor to Fundraising Success

Magazine/Nonprofit Pro, Nonprofit.About.com, the Chronicle of Philanthropy, and other publications.

• Has taught over 8,000 national and international nonprofits how to fundraise since 2009.

Fundraising on a shoestringPresenter: Mazarine Treyz Author, The Wild Woman's Guide to Fundraising

About the presenter Author of The Wild Woman's Guide to

Fundraising, and two five star rated books on Nonprofit.About.com.

She co-founded a nonprofit called the Moon Balloon Project in 2005, and has fundraised for many small nonprofits.

Mazarine Treyz loves to help nonprofits make fundraising fun and save money.

What are some of your issues with your fundraising budget?

a) What fundraising budget?

b) Not enough to do more than 1 appeal letter per year

c) Not enough to hire an assistant

d) Not enough to get a fundraising database

e) Other

Poll questions

What are you hoping to get out of the webinar today?

a) New ways to save money in my fundraising office

b) New ideas for getting volunteers to do more fundraising

c) How to use virtual volunteers

d) All of the above

Poll question

What You'll Learn Today

1) Stop burning through your money-How to get your printing costs down

2) Getting volunteer help

3) Low-cost/no-cost virtual help

4) Finding grants (for free!) and more!

POP QUIZ

Chart from GivingUSA 2015

What should you be focusing on?

How to WASTE fundraising money

First, make sure you do at least four events a year.

In fact, do as many events as possible!

Don’t worry about who you buy your list from! Buy lots of lists! Don’t ask any questions! Keep mailing to these total strangers!

How to WASTE fundraising money

Make sure that you pay your fundraising staff little enough so that you get turnover every 10-18 months.

I mean, why invest in fundraising staff? They’re just gonna leave, RIGHT?

How to WASTE fundraising money

Don’t thank donors or volunteers.

Don’t budget to do a thank-a-thon or a friendraiser.

Don’t worry, I mean, they gave to you once, they’ll give to you again, right?

How to WASTE fundraising money

Quiz: What is the Number 1 best way to fundraise?

What gives you the maximum money out in the least time?

Direct MailPhone-a-thonPersonal LetterFace to Face AskPersonal Phone CallSpecial EventsGrants

What is the Number 1 best way to fundraise?What kinds of fundraising gives you the maximum return?

Least Time in -> Maximum money out

Strategy -> Response Rate

Face to Face Ask 50% rate of success

Personal Phone call 25%Personal letter 10-15%Phone-a-thon 5%

Direct Mail 1-3%

Special events (slowest, most stupid way, expensive!)

How to get your printing costs down

How can you do this?

Have a preferred printer?

Ask for one printing free per year, for being a good customer.

Don't have a preferred printer?

Ask Fancyhands.com to research who the cheapest printers are in your area.

How to get your printing costs down

How can you do this?

Print a postcard instead of an annual report.

How to get your printing costs down

Thinking about printing up your annual report?

Consider that a corporation may see this as an excellent branding opportunity.

If you put their logo on the back cover, could you get your report printed for free?

Getting Volunteer Help

● Volunteermatch.org (US based)● CreatetheGood.org (US based)● Idealist.org (US based)● Doit.org.uk (UK based)● Volunteer.ca (Canada based)● GoVolunteer.ca (Canada based)

Getting Virtual Volunteers to help you

● Grassroots.org (US based)● GlobalGiving.org (US based)● SkillsforChange.com (US based)● Help from Home (UK based)● KoodoNation (Canada based)

Getting Virtual Volunteers to help you

Read Jayne Cravens Last Virtual Volunteer Guide

Getting Virtual Volunteers to help you

● Make it funny,● Make it specific,● Make it manageable.● It’s important to always be gracious

and say thank you and give awards.

Finding Grants for FreeGrantspace and Foundation Center have teamed up to provide grant research for free http://grantspace.org/find-us

Good for the US, Canada, Mexico, UK, Australia, and a number of other countries.

Poll questionWhich ways do you try to save money now?

● Do direct mail appeals in-house

● Do as few events as possible

● Don’t pay for grants database

● Focus on major gifts

● Forget fundraising, I'm digging for pirate treasure!

YOUR TURN! Do you have any advice for saving money you would like to share?

Feel free to share one of your money-saving tactics in the chat!

We will read them out loud and everyone can learn from you!

Putting it into practice NOW1. What have you committed to doing?

2. What are some new things you could try?

3. Start with ...

If you like free stuff, learn Secrets of Finding New Donors

You will learn:● 9 new places to find donors offline● Keys to incredible ways to speak and

find new donors● Get a free diagram to help you find

donors now● AND MORE!

Just go to http://wildwomanfundraising.com/store/find-new-donors

And get your free week of my e-course, now!

Q&A

Thank you for coming today!

I love to help you with fundraising! Let’s chat! [email protected]

Just go to http://wildwomanfundraising.com/store/find-new-donors

And get your free week of my e-course, now!

Questions?

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