Expedia - Egencia - Mobile - Infographic
Post on 11-Apr-2017
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WORK AND PLAY
ALL WORK NO PLAY
All figures marked WW represent global averages.*Base = travellers who don’t book their hotel before arriving in the destination.** Base = those who would consider using a mobile device to book business travel.
Numbers cited in this infographic are from a study conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm. This survey was conducted online from August 25 to September 17, 2014 across North America, Europe, South America and Asia Pacific. The study was conducted among 8,856 employed adults aged 18 years of age and older across 25 countries (note: in South Korea, sampling was done among individuals 24 years of age and older).
© Expedia and Egencia, LLC. All rights reserved. Expedia, Egencia, the Expedia logo and the Egencia logo are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. CST #2083922-50
WWW.EXPEDIA.CO.UK WWW.EGENCIA.CO.UK
MOBILE the FUTUREof TRAVEL
THERE’S AN APPFOR THAT!In addition to email and messaging (WW 61%, UK 52%), travellers frequently use their devices for taking pictures and video (WW 50%, UK 38%), maps and navigation (WW 47%, UK 40%), accessing social media (WW 45%, UK 33%) and to check the weather (WW 38%, UK 39%).
TRAVELLERS SAY ‘NO’ TO PAYING FOR DATADespite widespread global use of mobile
devices, only (WW 35%, UK 24%) of travellers
purchase an international data or roaming plan
when outside their home network.
65%NO DATA
PLAN
35%PURCHASEDDATA PLAN
INTERNATIONAL ETIQUETTEConsideration is key when it comes to using
mobile technology in public places. UK travellers
are most offended by others making calls on
speakerphone (WW 53%, UK 55%); playing
music, games or videos without the use of
headphones (WW 47%, UK 49%); making phone
calls while dining in a restaurant or café (WW
36%, UK 43%) and taking photos or videos of
people they don’t know (WW 42%, UK 41%).
!
53% 47% 42% 36%
SEPARATION ANXIETYTravellers from the US, Norway, Sweden,India, South Korea, Singapore, Malaysia and Thailand say losing their mobile device when travelling internationally would cause more anxiety than losing their luggage. Expense of relacing the device (WW 37%, UK 42%), loss of personal information (WW 58%, UK 41%) and having no way to contact home (WW 41%, UK 31%) were the most common reasons for anxiety.
ARE WE THERE YET?Globally more than 1 in 5 travellers (UK: 1 in 5 travellers) who waited to arrive before booking a hotel, booked on their mobile device.*
TRAVELLERS LOVE FREE WI-FI(WW 80%, UK 74%) of leisure travellers and (WW
86%, UK 87%) of business travellers say
complimentary Wi-Fi in guest rooms and public
areas is important when they book a hotel.
86%
80%
SMART USE OFA SMARTPHONE(WW 76%, UK 56%) of leisure travellers and (WW
78%, UK 65%) of business travellers have used
their smartphone in a travel-planning related
capacity.
76% LEISURE
BUSINESS78%
EVERYONE LOVES TABLETSLeisure travellers (WW 72%, UK 67%) and business
travellers (WW 71%, UK 65%) are most likely to use
their tablets for travel planning purposes.
72%71%
BUSINESS ESSENTIALSWhen travelling for business, maps and directions
(WW 60%, UK 65%), automatic updates to an
itinerary (WW 51%, UK 38%) and the ability to check
into a flight (WW 47%, UK 37%) are deemed to be
the most essential information or functions for a
global travel app..
60%
51%
47%
NOT PLAYING FAVOURITES(WW 37%, UK 51%) of business
travellers prefer to book on their
tablet while (WW 41%, UK 35%)
prefer to use their smartphone;
(WW 22%, UK 14%) of business
travellers say the two are
interchangeable.**
41% 37%
22%
STAYING IN TOUCH ON THE ROADBusiness travellers’ most likely uses of
their smartphones include managing
itineraries (WW 37%, UK 28%),
researching destinations (WW 35%, UK
26%), receiving flights alerts (WW 28%,
UK 23%), checking in for flights
(WW26%, UK 18%), shopping for hotels
(WW 25%, UK 16%).
37% 35% 28% 26% 25%
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